Dodgers Back Startup Aimed At Real World Interaction
socalTECH
AUGUST 12, 2016
The Los Angeles Dodgers have backed a Silicon Valley startup which says it is developing software to help bring engagement into real world venues and bricks-and-mortars locations. Sunnyvale-based Xperiel says it has raised $7M in funding, from several members of Google's board, the Los Angeles Dodgers, and Andy Bechtolsheim, the co-founder of Sun Microsystems.Xperiel says its system can "unlock the power of physical interactivity" using GPS, beacons, and augmented reality, much like Pokemon Go a
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