How Jukin Media Is Turning Viral Video Into A Real Business
socalTECH
JUNE 9, 2014
'Viral videos are great -- attracting millions and millions of views, and spreading far and wide--but how do you monetize those viral videos? And, even more, how to do you manage the jump on the viral video train again, and keep those viral hits coming? Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video
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