Treasure Your Startup’s Underdog Advantage
InfoChachkie
FEBRUARY 2, 2015
'A version of this article previously appeared in Forbes. Underdogs have a romantic appeal. Western societies relish fables which celebrate the victories of those who were expected to lose. Sophisticated entrepreneurs harness the power of their venture''s underdog status, driving their teams to be unabashedly passionate risk takers who refuse to acknowledge failure as an option.
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