The Perils of Shiny New Objects
Both Sides of the Table
AUGUST 20, 2013
'I have a saying that I employ as a powerful metaphor at every startup with whom I work – “beware of shiny new objects.” It is one of the easiest pieces of advice to give as it is almost always valuable if entrepreneurs follow it as a guideline. Yet sadly most startups have “shiny object” obsessions. In today’s uber-connected, social media, everything-is-public, people tell you there’s killing it with these new features, investor & mentor whiplash
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