Sat.Jan 22, 2011 - Fri.Jan 28, 2011

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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to doing it myself.

Startup 349
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Betterworks Raises $1.5M

socalTECH

Santa Monica-based BetterWorks , a stealth mode startup headed by well known angel investor Paige Craig, has raised around $1.5M in a funding round. The funding actually occurred in late December, over the holidays. BetterWorks said that it is focused on allowing business owners to "create rewarding work environments quickly, easily and affordably".

Yammer 242
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Interview: Kevin O’Connor of FindTheBest

InfoChachkie

Messenger : Kevin O’Connor , Co-Founder of FindTheBest , former Co-Founder and CEO DoubleClick (sold to Google, $3.1B, seed investor ISS (sold to IBM, $1.3B), Co-Founder ICC (sold to DCA $25mm). Value Prop Twitter Style : FindTheBest is: “An objective, socially curated comparison engine that allows you to find a topic, compare your options and decide what’s best for you.”.

Blogging 219
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The FAIRNESS doctrine

Berkonomics

Reduce the emotion; reduce the threat of lawsuit. You’ve certainly experienced the angry outburst from an associate or employee who has just learned of an event that the person took as “unfair”, no matter how rational the explanation by the decision maker. Most emotional responses to decisions in business are generated not because the person making the response feels the decision was unwise, but rather unfair.

Examples 136
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

This post originally appeared on TechCrunch. One of the most common questions that entrepreneurs who meet me for the first time like to ask is, “Do you miss being an entrepreneur? Aren’t you ever tempted to go back and do it again?”. The obvious answer is yes. When it’s in your blood, it’s in your blood. I guess it’s kind of like crack (not that I know from experience).

Startup 176
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Interview with Matthias Galica, ShareSquare

socalTECH

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. ShareSquare recently received a $150,000 seed round of funding form angel investors Paige Craig, John Frankel of ff Assett Management, and Hacker Angels' Jeff Miller and Roy Rodenstein, among others.

Startup 220

More Trending

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Curebit | Social Shopping, Virtually!

Tech Zulu Event

The question, why can’t you replicate this for e-commerce sites? This is the fundamental problem Curebit.com is trying to solve. Create conversations about products you love and get rewarded. This will increase traffic and revenue for the underlying e-commerce site. Visit TechZulu for full story.

Commerce 105
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Entrepreneurs and Inventors Need Each Other

Startup Professionals Musings

In my experience, inventors aren’t interested or aren’t very good at building a business, and entrepreneurs aren’t usually good scientists. These people need to find each other, and can jointly make a great team for a new startup. Historically, it’s also not often that a good inventor was also a good entrepreneur. Some now argue that even our entrepreneur heroes, like Thomas Edison, really cheated on the invention side.

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President Obama Highlights Caltech Energy Research

socalTECH

In last night's State of the Union Address , President Obama plugged an effort at Pasadena's California Institute of Technology to develop a way to convert solar energy, carbon dioxide, and water into fuel. The reference, which Obama described as "a way to turn sunlight and water into fuel for our cars," appears to be a reference to research just announced this month from Dr.

CalTech 214
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How To Protect Your Ideas

SoCal Tech Calendar

Tuesday, February 1, 2011 -- CLEAN TECHNOLOGY LEADERS CONFERENCE. HOW TO PROTECT YOUR IDEAS and ADD VALUE TO YOUR COMPANY; Our speaker is MARK GOLDSTEIN, Attorney at Law, SoCal IP Law Group LLP. Mark is an Intellectual Property authority who counsels individuals on obtaining patent protection for their products and trademarks, slogans and names in the United States and internationally.

Ideas 124
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Seth Godin Is Coming Back To SoCal | And Your Chance to Win A VIP Ticket

Tech Zulu Event

Bryan Elliot is at is again and bringing one of the marketing and new media industry leaders Seth Godin back to Orange County. Last year Bryan hosted an amazing event with Seth Godin where he gave a lecture about “How to be Indispensable” based on his book, “Linchpin: Are You Indispensable.” This time around Seth Godin will be giving a talk based around the best-of from his best selling books.

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High Burn Rates Result in Short Startup Runways

Startup Professionals Musings

Cash is the fuel of every startup. Your burn rate is the rate at which that money is being spent, and allows an estimate of how long you can go before refueling (runway). That refueling is when you will need more investment, or when you will break even and begin that steep profitable growth curve. Investors look at your burn rate to see how efficient and effective you are at running the business.

Startup 92
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Oversee.net Buys ShopWiki

socalTECH

Los Angeles-based Oversee.net , the Internet marketing and domain firm headed by Jeff Kupietzky, announced this morning that it has acquired ShopWiki , which operates a network of shopping comparison websites. Financial terms of the deal were not disclosed. ShopWiki was backed by Generation Partners, and was based in New York. According to Oversee.net, ShopWiki will become a wholly owned subsidiary of the firm, and operate as a part of its Vertical Markets division.

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DOMAINfest Global

SoCal Tech Calendar

Tuesday, February 1, 2011 -- DOMAINfest Global. Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. More than 650 domain name investors, online marketing and advertising professionals, and leading service providers engaged in meaningful discussions and good fun at DOMAINfest Global 2010.

Class 124
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TechZulu Presents: Biggest Legal Mistakes Startups Make

Tech Zulu Event

TechZulu and Walker Corporate Law Group have come together to bring you the must know legal mistakes you could be making when building your startup. Visit TechZulu for full story.

Startup 98
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Startups are Media Companies Building a New Brand

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they aren’t impressed anymore, and fully expect the impossible to appear tomorrow. They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited

Media 91
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TED Takes Talks To Kindle

socalTECH

Fans of TED , the popular technology and ideas-focused conferences held in Long Beach and Palm Springs, have a new place to get their TED fix today, through a new digital book effort called TEDBooks, being run in conjunction with Amazon.com. According to the organizers of TED, it has launched TEDBooks to feature new ideas--similar to the firm's hallmark talks at its conferences--in a short format.

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FDA Decisions and Changes

SoCal Tech Calendar

Tuesday, February 1, 2011 -- FDA Decisions and Changes. OCTANe. One of the single biggest factors affecting medical device companies in 2011 will be the proposed changes to the FDAs clearance and approval processes. The increased uncertaintly associated with the regulatory clearance and approval processes have negatively impacted investments in innovative new medical device technologies and the overall global competitiveness of the US medical device industry.This program will explore the landm

OCTANE 124
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TabGrip | Unconventional But Works

Tech Zulu Event

I use my iPad for presentations, watching movies and everything else I don’t want to fire my Macbook Pro up for. The Tabgrip does do one thing magically, while using your iPad it improves the experience. Visit TechZulu for full story.

News 89
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Startups Get No Help From an Investment Bank

Startup Professionals Musings

The name “investment bank” somehow always sounded like a place where I could somehow deposit my investments, and maybe even earn a little interest. Then I learned that these banks really negotiate investments and collect fees on the transactions, sort of like commercial banks do with loans to businesses. None normally work for or provide funds for early-stage startups.

Invest 84
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Covario Scores SEO Patent

socalTECH

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. Patent and Trademark Office. The firm said the patent covers technology used in its SEO Audit Score System. The patent number is 7,877,392. According to the U.S.

SEO 189
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2011 MEMES Week @ UCLA

SoCal Tech Calendar

Monday, January 31, 2011 -- 2011 MEMES Week Conference @ UCLA - 01/31 to 02/05 - [link] Management of Enterprise in Media, Entertainment and Sports Industries.

UCLA 124
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Manpacks. Yes, I Said Manpacks!

Tech Zulu Event

Manpacks, a startup founded by Andrew Draper and Ken Johnson, is a subscription service for the essential items in a mans life. Visit TechZulu for full story.

Draper 93
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Predicting Product Adoption in Large-Scale Social Networks

SoCal Delicious

socalcto

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Goldstar Links With TED

socalTECH

Los Angeles-based Goldstar , the online service which offers up discounted tickets to entertainment events and tickets, is announcing today that it has linked up with TED , the nonprofit conference operator focused on spreading innovative ideas. According to Goldstar, which is run by Jim McCarthy, it will partner with TED, including supporting the TED brand, running a TEDxLive event in Los Angeles, as well as provide help on TEDActive and TEDWorkshop.

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OCTANe Firsty - February

SoCal Tech Calendar

Thursday, February 3, 2011 -- OCTANe Firsty - February. In order to broaden the OCTANe Network and to get to know other professionals in the industry, OCTANe will be collaborating with the Harvard Business School Association Orange County (HBSAOC) for Firsty in February. Be sure to bring enough business cards to go around as you are sure to meet many new contacts.

OCTANE 113
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Gracenote: Music Recognition & Mood Matching Technology For The Connected Car

Tech Zulu Event

Gracenote has been known for their music recognition technology for some time now. However, for those of you who may not know or know your using Gracenote. They are a content delivery platform offering music recognition technology that enables relevant information and services to enhance the music listening experience. Visit TechZulu for full story.

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On Leadership, Teams, Success & Happiness

Both Sides of the Table

Lately the topic of leadership & teams has been coming up a lot in my daily life. Some investors are team focused, others market focused, others seems to look for product / market fit. I’m in the team centric sphere so every investment decision I make first & foremost centers on this plane. Only then can I even care about product, market or their nebulous “fit.&#.

CTO Hire 363
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UberMedia Buys Mixx

socalTECH

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed. UberMedia said the acquisition would add to its family of applications, which now include UberTwitter, Twidroyd, and Echofon.

Idealab 187
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DOMAINfest Global

SoCal Tech Calendar

Thursday, February 3, 2011 -- DOMAINfest Global. Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. More than 650 domain name investors, online marketing and advertising professionals, and leading service providers engaged in meaningful discussions and good fun at DOMAINfest Global 2010.

Class 113
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Learn What Customer Focus Really Means in Sales

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer buying process (view from the customer). According to Kevin Davis, as outlined in his latest book “ Slow Down, Sell Faster!

Sales 93
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Joost Inks Deal With Paramount, MTV

socalTECH

Santa Monica-based Joost , the online video distribution firm recently spun out of Adconion, has inked a deal with Paramount Digital Entertainment and MTV , to premier JACKASS 3.5 , the latest project of the popular MTV franchise. Financial details of the deal were not disclosed. The firm said that Paramount and MTV, which are both owned by Viacom, will premier JACKASS 3.5 on April 1st through Joost.com.

Paramount 184
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Demand Media Market Cap Huge, But Green Dot Still Bigger

socalTECH

The IPO this week of Santa Monica-based Demand Media has drawn widespread attention, with a number of articles yesterday talking about how the firm's market cap exceeded the New York Times Company after the IPO. However, a quick look at the recent Southern California IPOs shows that Monrovia-based Green Dot still rules, at least in terms of current market cap.

Demand 183
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CapLinked Adds Startup Funding Docs

socalTECH

Manhattan Beach-based CapLinked , the developer of a software-as-a-service tool for managing venture capital and angel fundraising efforts for companies, said today that it has launched a free library of document templates covering the startup process. The firm said the templates provide a start to such things as incorporating, conducting good corporate governance, and raising capital.

Doc 178
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United Online's Helfand Departs, Joins Auditude

socalTECH

Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO. Auditude develops technology to help companies monetize their online video. Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands.

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Report Says Venture Capitalist Optimism On The Rise

socalTECH

Venture capital investor optimism rose slight in Q4, according to a report released this morning from the University of San Francisco. The report, which gauges the optimism of venture investors in Silicon Valley, saying that there was a slight rise in confidence in Q4, due to rising public capital markets, a "burgeoning" market for acquisition, plus an increasing number of IPO exits for venture-backed firms.

Report 170