Sat.May 21, 2022 - Fri.May 27, 2022

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Niantic transcends Discord to build Campfire, an AR social app, and unveils Lightship VPS

TechCrunch LA

Since the launch of Pokémon Go in 2016, players have been coordinating meetups, in-game raids and battles on platforms like Reddit and Discord. This summer, parent company Niantic is unveiling Campfire, a social app designed to help mobile augmented reality (AR) gamers connect. Niantic’s games incentivize people to use their technology to go outside and meet others — that’s why it calls its AR development the “real-world metaverse.” Campfire wants to make that even

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How to “reel them in” to a trade show booth

Berkonomics

We seem to be back to 2019 in the trade show world. Shows that shuttered during COVID have reopened, even if traffic and attendance seems smaller so far, but rising. So, let’s spend a cycle on trade shows for the first time in years. Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show?

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7 Keys To Business Transformation To Meet Competition

Startup Professionals Musings

In my experience as a business advisor, most organizations, large and small, struggle to keep up with the pace of change and competitive forces today. You may have a brilliant product strategy, but your operational teams seem to fight change, as well as each other, resulting in turf battles and confusion, leading to the internal drama and problems that occupy too much of your time.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.

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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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6 Due Diligence Goals When Vetting Business Partners

Startup Professionals Musings

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. In every case, a partner can be an asset, bringing new skills and perspectives to the business; or a burden, making every decision more difficult, and taxing your lifestyle satisfaction. You need to do the due diligence to make that decision before you sign away your equity.

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7 Ethical Fictions Lead Many New Entrepreneurs Astray

Startup Professionals Musings

New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well as setting the right ethical tone. Building an ethical business is more than just compliance and meeting legal requirements, and it has big paybacks.