Berkonomics

OCTOBER 27, 2022

So, what’s the difference? First, thanks to longtime reader and friend, Harley Kaufman, for the thought and title for this insight. He stated, “Too often it seemed our internal staff was more focused on getting the ‘work’ (daily tasks) done and not enough on the ‘job’ (supporting subordinates with resources and encouragement.)”. Wait. Had I been guilty?

Resource 156

Resource Customer Custom Coach 156

Startup Professionals Musings

OCTOBER 26, 2022

Most small businesses have now forgotten the recent pandemic, and are back to “business as usual.” They don’t realize that business as usual is gone forever. With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

OCTOBER 28, 2022

Based on my own experience working with business leaders in large organizations as well as small, success is all about making the right decisions at the right time. Some people believe it’s all about intuition and experience, while others are fanatics in gathering data, doing the analysis , and suppressing intuition and experience. I’m a proponent of always striking the right balance.

Guide 129

Guide Education Research Customer 129

Startup Professionals Musings

OCTOBER 23, 2022

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest.

Social Media 107

Social Media Tool Google Yahoo 107

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

Startup Professionals Musings

OCTOBER 22, 2022

Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather than the one big-bang idea that initiated their journey. By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value.

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

OCTOBER 24, 2022

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days. Being connected to the Internet many hours a day is not enough.

Customer 104

Customer Custom Product Social Network 104