Everything changes from concept to release.
SEPTEMBER 14, 2023
You can take this headline as a rule, not an exception. You’ll recognize the truism, “No battle plan ever survives contact with the enemy” first stated by German Field Marshall von Moltke in the 19 th century. This variant of the “battle plan” truism is important to internalize. A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public.