Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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Good, cheap, fast. Pick any two.

Berkonomics

This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services…. …should not be positioned as “cheap,” or your potential customers will question your message from the start and will be more critical of the delivered product than if offered as one or the other, but not both.

Resource 156
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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

With the current pandemic appearing to scale down, many of you running businesses are looking forward to things getting back to the way they used to be. I’m sorry to predict it will never happen, so the agility you may have learned over the past couple of years will continue to be critical to your survival. If you aren’t yet adapting to the market and your customers, you are falling behind.

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10 Ways To Highlight Your Startup Leadership Ability

Startup Professionals Musings

Based on my years of experience as a new business advisor, I always find leadership to be more important to business success than any new technology or innovative solution. The challenge is to adequately define leadership in terms of everyday activities. Most entrepreneurs believe they are leaders, even though the feedback I get from their team and partners may indicate otherwise.

Startup 133
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5 Startup Barriers To Progress Only You Can Overcome

Startup Professionals Musings

Managing and motivating a team in a startup is more than just using the right interpersonal skills. It’s more than providing recognition, tangible incentives, and clear work goals. A key influencer of satisfaction and motivation, top-ranked by employees, is positive progress and the completion of meaningful work. Sometimes you have to manage progress, not people.

Startup 125
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

Media 118
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7 Ways To Foster A Team Culture Responsive To Change

Startup Professionals Musings

Many startups and entrepreneurs I advise still default to growing their business via the traditional top-down, order-taking culture. I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions.