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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

Advertising

Advertising Invest RSS CPC

Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

OCTOBER 19, 2009

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I later learned that they were a spin out from an investment bank. We have invested heavily in this. People said, “invest more.” And covered we did. It all made sense. They were not “real” VCs.

Venture Capital

Venture Capital Blogging Startup Slides

Advertising Wants to be Measurable – An Investment Thesis

Retro: My Favorite Blog Post on Raising VC

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