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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Despite the proliferation of entrepreneurial courses within Business Administration programs, business schools are essentially vocational training grounds for consultants and investment bankers. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

In addition to paying the consultant, you must invest time to educate them. In many instances, it is difficult to gain an adequate return on this time investment, as the knowledge transferred is lost once the consultant moves on to their next client. Fallacy: An entrepreneur’s two most precious assets are time and money.

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Ask the Career Expert: “Why Do I Need a Mentor?”

InfoChachkie

The folks at Campus Explorer believe everyone deserves a fulfilling education, no matter the name or place. Their philosophy is that anyone shopping for college or continuing education can find the perfect fit, if they have access to the proper tools. If they believe in you, someone else will too. Share and Enjoy.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". Consistent with the statistics cited in Why Entrepreneurs Hate (Most) MBAs , the large majority of John and Kyle''s classmates accepted positions at investment banks and consulting firms upon graduation. Share and Enjoy.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 They also come in many different types from syndication formats like RSS and Atom to custom API streams.

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