RingRevenue Powers Education Marketer

socalTECH

Santa Barbara-based RingRevenue , the pay-per-call technology provider headed by Jason Spievak, has been powering a pay-per-call system for education marketer CUnet. CUNet is a higher education marketer based in Paramus, NJ. ringrevenue education call paypercall telephoneThe firm revealed the relationship today, claiming that use of its system has helped with the quality and quantities of inquiries for a number of schools and universities served by CUNet.

Infinitely Virtual Targets Education Market With New Virtual Desktop Plans

socalTECH

Los Angeles-based cloud server and virtual desktop provider Infintely VIrtual said today that it is targeting students and educational institutions with a new hosting plan. According to the company, it is launching a new academic market offering which starts at $6.65 software hosting education desktop virtual infinitely

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Edlio Snags Investment for K-12 Education Software Acquisition

socalTECH

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. According to LLR Partners, its investment will be used by Edlio to support its market expansion, via organic growth and acquisitions. investment private equity growth capital venture education software edlio

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects.

Vantage Media Launches Into Educational Marketplace

socalTECH

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect.

Hydra Launches Education Site

socalTECH

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder

Vantage Media Launches New Educational Marketplace Product

socalTECH

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. advertising school education marketplace media vantage

Stage 32: An Education Hub For Entertainment Industry Creatives

Tech.Co

by providing cutting-edge online education to a global population of people looking to make it in the ever-evolving entertainment industry. There’s a community feel even to our education. And the ability to bring education to the world has been our intention from day one.”. In the past year alone the company has amassed over 1k hours of educational content and generated over $1 million. Educating the next generation of media talent.

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

StartUp Beat

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Events Press Releases influencers marketing news social media

Xirrus Adds Another Education Customer

socalTECH

Thousand Oaks-based Xirrus , a developer of Wi-Fi networking hardware, has scored another education customer, the firm announced today. The firm has been announcing a large number of wins in the education market in recent months. Tags: xirrus wireless wifi education Xirrus said that Penola Catholic College, located in Melbourne, Australia, has deployed the firm's 802.11n Wi-Fi arrays. Financial details on the win were not disclosed.

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

Wpromote Launches Scholarship For Students In Digital Marketing

socalTECH

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. Wpromote said that entrants will be asked to write a blog post on any topic of their choice about the field of digital marketing, which will determine the winners of those three scholarships; the winners will be featured on Wpromote's digital marketing blog.

The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

BlackLine Aims Accounting Automation At College, University Market

socalTECH

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian. According to BlackLine, the deal will help it deliver its accounting automation tools to the higher education customers that are served by Ellucian. The companies said Ellucian works with more than 2,500 educational institutions in more than 50 countries.

What Should We Make of Peter Thiel’s “20 Under 20? Education Program?

Both Sides of the Table

We need to take some risks in education and in innovation in this country so anybody that it trying to break through the traditional mold and try to create a new model ought to be lauded, not attacked. The value of a college education. I am very passionate and on record about the value of education. Education is self discovery. The challenges of a system that aims to educate all equally. I do struggle still with our college education system in the US.

Cornerstone OnDemand Names New Marketing Head

socalTECH

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft. cornerstone ondemand enterprise corporate education learning talent human resources executive adrianna burrows stack overflow

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Best possible press: too early to market.

Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

socalTECH

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. When you first joined in marketing, did you think that maybe it might have been a mistake for the company to have picked Soylent as the name of the company in the first place?

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Boston Startup School Launches | Education 2.0

Tech Zulu Event

Boston Startup School set out to leverage the renewable resource of graduating seniors in Boston to fill that gap by adding to the education of entrepreneurial-minded Gen-Yers. As we continue this monumental year in the startup realm, we welcome a newcomer – Boston Startup School.

GoodRx Launches COVID-19 Testing Marketplace

socalTECH

According to GoodRx, its marketplace offers educational information along with access to two providers of COVID-19 tests, and at-home and walk-in testing options. goodrx covid19 online health market marketplace education lifescience healthcareSanta Monica-based GoodRx , which operates an online health marketplace, says it has launched a new lab marketplace to help patients find COVID-19 testing options.

5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

My answer is that innovative marketing is always required, to stand out above the crowd. Word-of-mouth is great, but I look for a real marketing budget and action plan. Fuzzy marketing terms like “easier to use,” “nice to have,” and “less expensive” won’t help your case.

7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. This will prep and size the market, and greatly increase your chances of getting it right the first time.

10 Reasons To Market Yourself More Than A Great Idea

Startup Professionals Musings

A recent Department of Education study shows that soft (interpersonal) skills have become more important for success than hard (technical) skills. entrepreneur great idea market yourself

Ideas 88

REME Enters On-Demand Massage Market

socalTECH

The company said it also provides educational programs and has its own community aspect to its service. IV therapy is a relatively new category of the health and wellness market, where an intravenous drip is used to rehydrate individuals, often with nutrient solutions. Los Angeles- and Santa Monica-based REME , a new startup offering up on-demand massage, stretch, and IV therapy services to the health and wellness community, said today that it has officially launched it services.

Demand 109

Music Prodigy Beats 70 Startups To Bring Music Education Technology to the Masses

Tech Zulu Event

Music Prodigy , a Los Angeles based music education technology firm serious on improving the way people learn, play and interact with music beat over 70 startups with their app Rock Prodigy to win the Silicon Beach Awards.

6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational.

Tips 85

Local Corporation Targets HVAC Market

socalTECH

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market.

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software

6 Key Elements Of Marketing Content To Fuel A Launch

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational.

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market.

Insights: Do you really want to be the first to market?

socalTECH

In our Insights and Opinions section this morning, Dave Berkus , an angel investor and private equity investor, asks startup--do you really want to be first to market? Read the rest of Dave''s essay, Do you really want to be the first to market?

Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company.

How RxVantage's IT Software Aims To Automate A $20B Market

socalTECH

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors.

The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

10 Reasons Entrepreneurs Need To Market Themselves

Startup Professionals Musings

A recent Department of Education study shows that soft (interpersonal) skills have become more important for success than hard (technical) skills.

Protect Your Parents from Avis Budget: Direct Marketing Scumbags

Both Sides of the Table

But something happened during my Thanksgiving break that has me so extremely pissed off at the predatory practices of a financial institution the preys on the elderly, less educated and lower-income people that can least afford it.

Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Taking Technology Products to Market

SoCal Tech Calendar

Tuesday, May 12, 2009 -- Caltech Executive Education: Taking Technology Products to Market. See [link] (more

8 Keys to Entrepreneurs Who Can Make New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

BigRentz To Provide $10,000 In Scholarships To Trade Schools Students

socalTECH

Irvine-based online equipment rental marketplace BigRentz announced this morning that it has launched a $10,000 scholarship effort, where it will provide two students with $5,000 scholarships to cover educational expenses towards attending a vocational trade school. bigrentz trade school student vocational training education scholarship equipment rental marketplace market