socalTECH

OCTOBER 17, 2018

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. According to LLR Partners, its investment will be used by Edlio to support its market expansion, via organic growth and acquisitions.

Education 124

Education Acquisition Invest Software 124

socalTECH

APRIL 18, 2013

Jones--who lives in Bel Air--is behind Playground Sessions , which is hoping to make music education available to anyone willing to sign up for a monthly membership. Jones'' new startup is among a large number of music-related, Southern California-linked technology and online startups, and not the first in the music education area.

Education 203

Education Southern California Content Web 203

socalTECH

APRIL 5, 2019

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian. The companies said Ellucian works with more than 2,500 educational institutions in more than 50 countries.

Marketing 113

Marketing Education Software Development Los Angeles 113

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Examples Startup Custom 170

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect. Vantage Media is also behind insurance marketplace BrokersWeb, which it acquired in November.

Education 145

Education El Segundo Media Study 145

socalTECH

NOVEMBER 6, 2018

The company said it also provides educational programs and has its own community aspect to its service. IV therapy is a relatively new category of the health and wellness market, where an intravenous drip is used to rehydrate individuals, often with nutrient solutions. READ MORE>>.

Demand 113

Demand Marketing Santa Monica San Diego 113

socalTECH

JANUARY 7, 2010

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

Education 124

Education Beverly Hills Sites Advertising 124

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. Attend trade show education sessions. Hire consultants.

Marketing 176

Marketing Metrics Education Resource 176

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software' READ MORE>>.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

Startup Professionals Musings

MARCH 5, 2021

Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Societal upheaval.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. Vantage Media provides its pay-for-performance services to brands in the insurance, education, and other verticals, and is currently being run by Patrick Quigley.

Education 100

Education El Segundo Media Product 100

socalTECH

MAY 21, 2021

Irvine-based analytics software developer Alteryx says it has launched a program which allows educators, students, and life-long learners to access its training, software, and certifications for no cost.

Education 113

Education Training Competition Software Development 113

socalTECH

AUGUST 26, 2009

Thousand Oaks-based Xirrus , a developer of Wi-Fi networking hardware, has scored another education customer, the firm announced today. The firm has been announcing a large number of wins in the education market in recent months. Tags: xirrus wireless wifi education. Financial details on the win were not disclosed.

Education 133

Education Thousand Oaks Customer Custom 133

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

socalTECH

DECEMBER 14, 2022

Los Angeles-based GoGuardian, which develops software for the K-12 education market, said on Monday that it has named Michael Jonas as Co-President and Chief Operating Officer (COO). Jonas has been the CFO of GoGuardian since 2019. Jonas was previously CFO of ThriftBooks and spent 14 years at Microsoft.

Education 113

Education Los Angeles Software Marketing 113

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

Technology 127

Technology Marketing Social Media Custom 127

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Best possible press: too early to market. As a product marketing effort, it was a failure.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

StartUp Beat

MARCH 10, 2020

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers […].

Conference 59

Conference Platform Marketing Education 59

socalTECH

AUGUST 18, 2014

In our Insights and Opinions section this morning, Dave Berkus , an angel investor and private equity investor, asks startup--do you really want to be first to market? Read the rest of Dave''s essay, Do you really want to be the first to market? insights opinions features dave berkus market' READ MORE>>.

Marketing 153

Marketing Education Equity Resource 153

socalTECH

DECEMBER 17, 2012

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational articles and other information aboud HVAC services, and will generate leads for local businesses.

Marketing 147

Marketing Advertising Education Sites 147

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231

Marketing Software Education Startup 231

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Tech.Co

SEPTEMBER 21, 2015

by providing cutting-edge online education to a global population of people looking to make it in the ever-evolving entertainment industry. There’s a community feel even to our education. And the ability to bring education to the world has been our intention from day one.”. Educating the next generation of media talent.

Education 82

Education Entertainment Class Manhattan Beach 82

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials.

Customer 93

Customer Custom Marketing Tips 93

socalTECH

FEBRUARY 14, 2018

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

Cornerstone OnDemand 113

Cornerstone OnDemand Marketing Demand Software Development 113

socalTECH

DECEMBER 10, 2020

Learners Edge provides professional education products to teachers. L Squared said the sale is the fourth exit from its 2014 vintage year fund, and its third exit from the education market. since that time. READ MORE>>.

Company 113

Company Companies Education Equity 113

socalTECH

DECEMBER 21, 2018

Two, Los Angeles-area nonprofits aimed at the "maker" and technology education market-- LA Makerspace and Imagination.org , said late Thursday that they have merged with the Two Bit Circus Foundation , the nonprofit created by Two Bit Circus to promote STEAM education.

Education 149

Education Los Angeles Technology Help 149

Xconomy

NOVEMBER 2, 2016

But underlying all that, in a sense, is education. We have long run stories about STEM education, educational technology, and more—and even put out a special Xconomist report on the future of education. Now we are bringing that coverage even more front and center with the launch of a national Education channel.

Education 40

Education Newsletter Training High Tech 40

socalTECH

JULY 30, 2021

Los Angeles-based influencer marketing software provider CreatorIQ said this week that it has named Max Powers as the company's new Chief Customer Officer. Powers was most recently SVP, Business Operations at TeleSign.

Customer 113

Customer Custom Education Los Angeles 113

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

socalTECH

MARCH 27, 2020

Chandler, Arizona-based Zovio , a provider of education technology services, says it plans to boost hiring in San Diego, as well as in Chandler, Arizona and Denver, Colorado, as a result of soaring unemployment due to the coronavirus pandemic. The company said it provides personalized learning products for higher education institutions.

San Diego 124

San Diego Technical Review Education Marketing 124

socalTECH

JUNE 12, 2019

Irvine-based DecisionInsite , a developer of geographical information systems (GIS) software and enrollment analytics software for the education market, has been acquired by Minneapolis-based Hoonuit , the two companies announced this mroning. Financial details of thea cquisition were not announced. READ MORE>>.

Education 113

Education Tool Software Help 113

socalTECH

JANUARY 30, 2018

El Segundo-based Mattel , and Chinese Internet technology and video game developer NetEase , said this morning that the two are in a new joint venture to public mobile games and education apps. Financial arrangements of the joint venture were not announced.

El Segundo 178

El Segundo Mobile Education Pricing 178