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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter curates even wider.

RSS 349
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Sadly, relatively few entrepreneurially minded MBA graduates can now afford to accept a below-market salary at a startup. Share and Enjoy.

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Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

The primary stipulation is that each Thiel Fellow must drop out of college, for at least two years, and pursue their “entrepreneurial ventures, research and self-education.”. Gates’ experiential approach to learning programming is typical of entrepreneurs, especially those with little formal education. Share and Enjoy.

Tips 279
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. In addition to paying the consultant, you must invest time to educate them. Fallacy: Such abstract extrapolations are meaningless.

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Inventor Or Innovator – Which Are You?

InfoChachkie

He was primarily motivated by the educational potential of his invention, not the wealth it might generate. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Philo was an inventor, not an innovator. TV photo by gbaku. Share and Enjoy.

Ideas 221