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Elon Musk: Tesla Was Born In A Fish Restaurant In El Segundo

Tesla, the pioneering electric car maker founded by Elon Musk, was actually conceived over lunch at a fish restaurant in El Segundo, Musk said in an interview at SXSW this week. According to Musk, the company was created out of a conversation he had with J.B. Straubel (now CTO of Tesla) and Harold Rosen (founder of would-be electric car maker Rosen Motors, which was based in Woodland Hills, and also founder of Capstone Turbine), talking about electric vehicle technology, back in 2003.