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KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launch, the firm said it has hired Bryan Mullen as Chief Revenue Officer. READ MORE>>.

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Magnite Acquires SpotX For $1.17 Billion

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Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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Interview with Josh Resnick, ntro

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Josh was formerly the President of Pandemic Studios, and helped co-found the company, merge it with Bioware, and eventually sell the combined firm to Electronic Arts for $860M. Mobile was just obviously the best platform that, because the smart phone has essentially become a ubiquitous device. What's the idea behind the ntro?

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Interview with Scott Lahman, GOGII

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Lahman is also one of the co-founders of JAMDAT Mobile, the immensely successful developer of mobile games, which had an IPO in 2004, and eventually became part of Electronic Arts in 2006. So, we really built some innovation into our platform, to make it ubiquitous in the mobile space. What's the story behind GOGII?

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Gaikai Powers Game Site

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Los Angeles-based Gaikai , the cloud-based game streaming service backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital, said Thursday that it is powering a game site, "The Escapist". Gaikai said the deal is the first in the launch of an "Affiliate Network" for the company.