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GameFly Sells Cloud Streaming Tech, Team To Electronic Arts

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Los Angeles-based game streaming provider GameFly and Electronic Arts said Tuesday that Electronic Arts has acquired GameFly's cloud-streaming technology, but that GameFly will continue to operate its games-by-mail subscription service. Financial details of the acquisition were not announced.

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Loop Media Unveils Streaming Media Service, Backed By $10M In Funding

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A new, Burbank-based startup, Loop Media , said on Thursday afternoon that it has launched a new "short-form" streaming media service, which it says will feature music videos, film trailers, game trailers and TV clips. The company says it plans to launch its service later this year. READ MORE>>.

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MarketCast Group Names John Batter As New CEO

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Los Angeles-based MarketCast Group , which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. READ MORE>>.

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Loop Media Powers New Streaming Channel On XUMO

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Burbank-based streaming media firm Loop Media says it has launched its first, OTT service, called The Preview Channel , on XUMO TV. Loop Media recently announced its "short-form" streaming startup, saying it raised $10M in funding.

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Demand Media Expands In Ireland

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According to Demand Media, it has opened up what will be its largest, international office in Dublin, Ireland, which will serve as the international headquarters for its domain services business. The new office will be headed by David Ryan, who was most recently at Electronic Arts. READ MORE>>.

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Machinima Names New GM As Gutstein Leaves

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Arons will now lead Machinima's creative, marketing services, data analytics, business development and operations. since 2009, and previously also had served at Electronics Arts, InfoSpace, and Mattel. According to Machinima, Arons and Gutstein are working on a "multi-week" transition plan. She has been at Warner Bros.

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Payoff.com Adds Resnick To Board

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Payoff.com , the online service which is using gamification to help consumers pay off credit cards and save for goals, said Monday that Pandemic Studios co-founder Josh Resnick has joined the company's board of directors. Resnick co-founded and was President of Pandemic Studios, which was sold to Electronic ARts for $860M.