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Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
Both Sides of the Table
OCTOBER 22, 2010
On why you should be an entrepreneur, “A lot of people do what they have to do. Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s.
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Startup Professionals Musings
AUGUST 15, 2022
Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.
TechCrunch LA
AUGUST 5, 2022
From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. A post shared by Collab Studios (@collabstudiosatl).
Startup Professionals Musings
JULY 17, 2021
If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. We all know people who are extraordinarily busy, but never seem to accomplish anything.
Startup Professionals Musings
MAY 12, 2021
Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Cold calls to strangers and email blasts are not so productive. Use social media for marketing, not just feedback. Avoid the use of jargon, big claims, and special promotions.
Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.
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