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Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

Email 156
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Business success is all about meeting the needs of the modern buyer, who is more informed, has access to more choices, and is ever smarter about making purchasing decisions. Nurturing stage email performance. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102
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53 Questions Developers Should Ask Innovators

TechEmpower

What are your key Startup Metrics ? Will you validate new members’ email addresses and/or phone numbers? How much member profile information do you need before allowing a user to register? How are you using geographic information? Do they generate emails or push notifications? What channels will you use (e.g.,

Develop 520
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Do you really need an accountant?

Berkonomics

Email readers, continue here…] Many early-stage founders and CEOs believe they can delegate design and creation of metrics, flash reports, analytical reports and more from their bookkeepers. And at some early stages, a bookkeeper can prepare such information. Why bother with this ?

Metrics 156
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. You need to start now to understand the trends and specifics of the information tidal wave that is building up in front of us.

Startup 126
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Why You Don’t Want to Give Financial Information to All of Your Investors

Both Sides of the Table

I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. There’s another issue I can add to your list of things to be aware of – information rights.

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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

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