Email, Invest and SEM - Southern California Tech Central

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Success begets success.

Technical Review

Technical Review SEM SEO Marketing

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). Let me not bury the lede.

CTO Coach

CTO Coach Google CTO Hire Yammer

Guerilla Marketing, Brad Feld Style

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing

Marketing Blogging Startup Venture Capital

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Both have the same end goal of getting people to your website.

SEM

SEM Marketing Startup Search Engine Optimization

Interview with Billy Fried, Kijubi

socalTECH

SEPTEMBER 14, 2009

We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. The customer gets an email which tells them the order is pending, and confirmation or an e-ticket will be forthcoming.

Activity

Activity Startup Sites Web

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. The retention rates were low, which mean they could not invest in marketing like we can. What is Ulevate? What's different about our business model is to bring them customers.

Template

Template Beverly Hills Startup SEM

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). You may be getting great traffic, but poor conversions.

Paid Search

Paid Search PPC Organization SEO

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Marketing

Marketing Invest Social Media SEM

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Affiliates invest the up-front marketing expenses required to attract customers.

Customer

Customer Custom Advertising SEM

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Customer

Customer Custom Marketing Startup

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).

Startup

Startup Marketing Study SEO

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Startup

Startup Social Media SEM Advertising

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Customer

Customer Custom Marketing Social Media

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Social Media

Social Media SEM Startup Advertising

Southern California Tech Central

Why The Haters are Wrong About Growth Hacking

Announcing a Deal I’ve Wanted to Talk About for a Year

Trending Sources

Guerilla Marketing, Brad Feld Style

Search Engine Marketing - No Panacea for Startups

Interview with Billy Fried, Kijubi

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

Startups Stick with Organic vs Paid Search Results

7 Ways To Improve Return On Your Marketing Investment

Pour And Stir II – Managing Your Cost Per Customer

7 Startup Marketing Strategies To Bring In Customers

How to Decrease the Odds That Your Startup Fails

Lead Generation Is Still The Lifeblood For Startups

7 Ways To Attract Customers Without Viral Marketing

7 Lead-Generation Tactics Thrive On Limited Budgets

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