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Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

Email 156
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SendGrid Extends Into Email Marketing

socalTECH

Anaheim- and Boulder, Colorado-based SendGrid , which develops email delivery services and software, is making a big expansion today, into email marketing. SendGrid said it has launched a brand new, email marketing service which is aimed at marketers looking to reliably send high volumes of mail.

Email 168
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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails?

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Is your product ready for your market?

Berkonomics

I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Even with a perfect product, is the market ready for this? The post Is your product ready for your market? Do NOT rest until you test.

Product 156
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Silverpop Lands $25M In Venture Debt For Email Marketing

socalTECH

Silverpop , an Atlanta-based email marketing automation provider which also has operations in Irvine, said today that it has raised $25M in a venture debt funding. silverpop venture capital debt email marketing automation software' The funding came from Escalate Capital Partners and Silicon Valley Bank. READ MORE>>.

Email 168
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Finding Startup Developers - First Email Contact

SoCal CTO

Here is the most recent version of an all too common email inquiry from a startup founder. I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder.

Email 150
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“LALA” – A short lesson in marketing

Berkonomics

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

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