Remove Email Remove Marketing Remove Sales
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Selling your business? Find the emotional buyer

Berkonomics

Strategic buyers look for managerial talent, intellectual property, geographic expansion, an extension into adjacent markets – and more – that will be achieved with the acquisition of your company. The buyer may be a public company attempting to defend decreasing market share and being overly punished by Wall Street.

Pricing 600
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The Berkus Method: Valuing an Early-Stage Investment

Berkonomics

The universal truth about projections And in my opinion, all those ten methods fail to take into account the universal truth about the early-stages of growth – that less than one in a thousand startups meet or exceed their projected revenues in the periods planned.

Invest 306
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Know your four “P’s” to build business in a new year!    

Berkonomics

Email readers, continue here…] The second P is for productivity. For example: Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed. Enough said. The fourth P is for process.

Resource 156
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Three magic questions to increase your sales:   

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 156
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Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. They like to feel like they compared your solution to something else on the market. The real test of sales and the topic of my post is “why buy now.”

Sales 319
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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails?

Email 174