article thumbnail

The Toxic Nature of Email

Both Sides of the Table

But what has really killed me is email. I live in email hell. And for the last few evenings I decided to get through email rather than blog. I’m always so completely behind on email. I have a love / hate relationship with email. Email is a chore. People expect too much when they email you.

Email 265
article thumbnail

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314
article thumbnail

Generative AI – The End of Empty Textboxes

TechEmpower

Profile Blurbs and Writing Prompts Let’s look at our job matching site in more detail. This gives Mark more control over the process, without requiring him to write much, and gives the LLM more to work with. The LLM didn’t just write a blurb for Mark, it wrote the blurb that Mark would have written, if only he’d had the words.

article thumbnail

Your board should protect you!

Berkonomics

They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. All other board functions are secondary.

Class 156
article thumbnail

Use “switching costs” to your marketing advantage.

Berkonomics

The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Email readers, continue here.] Recently, I received a hand-written letter from two co-CEOs of a company I had helped out with a few hours of time. So email was out. What should I do?

Marketing 199
article thumbnail

Everything changes from concept to release.

Berkonomics

You may recall that Microsoft planned a new file system for Vista but pulled the file system from the product before release, and has not released the WinFS file system yet as of this writing, years later. Surprises when the market meets your product. Rush to market? Cowboy coding.”

Customer 156