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Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

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Are you a dictator about sales deadlines?

Berkonomics

Everyone who manages a company, a workgroup or a sales force wants to write as many new deals as possible and is usually wary about doing anything that might threaten the positive outcome of a pending sale. Will you enforce a deadline if you could lose the sale? The post Are you a dictator about sales deadlines?

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Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

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J2 Global Buys UK Email Security Provider

socalTECH

Los Angeles-based J2 Global announced this morning that it has acquired another company, this time a UK-based email services provider called EPA Cloud. EPA Cloud provides email security and management. j2global merger acquisition email security software managed services international' READ MORE>>.

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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. But the number one reason sales stall when customers see the value in what you do is because they often don’t have a reason to buy NOW. The USP solves the, “Why Buy Me?”

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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

Your entrée to sales meetings. And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. Helping with a Sales Lead. And then there is the email blaster / form letter introducer.

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