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UCSD, Google Study Finds Many Online Hacking Services Are Frauds

socalTECH

A new, academic study--conducted by UC San Diego and Google --has jumped into the world of "hacking for profit", running a study on hacking-for-hire services and their charges and success in hacking into a set of Google Gmail accounts. The study , published by UCSD, found that--for the most part-- most hacking services are scams.

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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Growing weary of paid advertisements.

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A good case study is worth many paid ads.

Berkonomics

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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What are the odds of your startup’s success?

Berkonomics

The Angel Capital Association recently published a study contributed to by several of my friends quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die.

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This is the Dumbest Op Ed I’ve Read in a While

Both Sides of the Table

Having read his latest op-ed on email I know why I erred towards the side of of not loving his book as much as some did. Apparently he’s an “organizational psychologist professor and thinks that it’s rude not to answer email. I also surmise that perhaps organizational psychologists don’t get as much unsolicited emails as some of us do.

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Would you pay a high achiever more than yourself?

Berkonomics

Here’s a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. The CEO was concerned that he was offering far too much in the form of incentive compensation, with bonuses that could greatly exceed the base salary if all the bonus items were achieved.

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Your “drop dead” question for a customer survey

Berkonomics

Email readers, continue here…] And there is always the great open-door question: “Would it be OK if we followed up by email to request a clarification to one or more of your responses?” It means you can use this respondent as a resource for case studies and marketing quotes in the future.

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