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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95
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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101
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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

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Stem: Simplifying Payments For Creatives, With Milana Rabkin

socalTECH

.� The company recently raised $8M in a funding from Evolution Media, Aspect Ventures, Upfront Ventures, as well as a long list of angels. Milana Rabkin: As a platform, we work on a consensus model. They can use Stem as a platform to distribute that content. What is Stem? How does that work? How did you start the company?

Startup 140
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Interview with Paige Craig, Betterworks

socalTECH

What we're giving companies, is a platform to create, manage, and measure perks for all of their employees. I have a number of investments tackling the SMB space, including InDinero and Postling, all creating platforms to help small and medium sized businesses in some distinct way. There's a fairly complex platform we've patented.

Startup 216