Activision Blizzard Names Entertainment Vet As CMO

socalTECH

Santa Monica-based Activision Blizzard has turned to a veteran of the entertainment industry to head up its marketing efforts, saying on Thursday that it has named David Messinger, a veteran of CAA, as Chief Marketing Officer (CMO). Messinger previously spent more than 15 years at sports and entertainment agency Creative Artists Agency (CAA), most recentl as co-head of CAA Marketing. activision blizzard entertainment david messinger executive

Earbuds lets audiences stream the playlists of athletes, entertainers and each other

TechCrunch LA

The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends.

Digital Entertainment World 2019

SoCal Tech Calendar

Tuesday, February 5, 2019 -- Digital Entertainment World 2019. Described by Hollywood insiders, digital influencers and industry leaders throughout the world as a "must-attend" event, now in its 6th year Digital Entertainment World (DEW) is where you want to be if you are in the business of creating or monetizing digital entertainment content.

Digital Entertainment World 2019

SoCal Tech Calendar

Monday, February 4, 2019 -- Digital Entertainment World 2019. Described by Hollywood insiders, digital influencers and industry leaders throughout the world as a "must-attend" event, now in its 6th year Digital Entertainment World (DEW) is where you want to be if you are in the business of creating or monetizing digital entertainment content.

LA's AET Fund Raises $50M For Entertainment Technology Investment

socalTECH

A new, Los Angeles venture capital fund, AET Fund said on Wednesday that it has raised $50M to make investments in entertainment technology, and hired someone to head up its U.S. AET Fund--short for Akatsuki Entertainment Technology Fund--said it has hired Mark Linao as Principal, responsible for managing the company's $50M fund and its operations in United States. fund akatsuki entertainment technology ventura investment augmented reality

Global Eagle Entertainment Acquires Emerging Markets Communications For $550M

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Los Angeles-based inflight entertainment, wireless, and communications systems developer Global Eagle Entertainment is acquiring satellite communications services provider Emerging Markets Communications , the two said Monday, in a deal worth $550M in cash and stock. global eagle entertainment inflight wireless merger acquisition emerging markets communications maritime shipping

2018 Digital Entertainment World - Digital Entertainment World

SoCal Tech Calendar

Monday, February 5, 2018 -- Digital Entertainment World (DEW2018). Recognized by Hollywood insiders, digital influencers and industry leaders throughout the world as a "must-attend" event, now in its 5th year Digital Entertainment World (DEW) is where you want to be if you are in the business of creating or monetizing digital entertainment content.

Akatsuki Lauches $50M Entertainment Investment Fund

socalTECH

Japanese entertainment firm Akatsuki has launched a brand new, Los Angeles-based entertainment fund, called the Akatsuki Entertainment Technology Fund (AET Fund) , which will invest in augmented reality and other entertainment technology, the Japanese company announced on Tuesday. akatsuki fund aetfund venture capital investment financial augmented reality content hollywood japan international japanese entertainment

Blizzard Entertainment Expands Into Collectibles

socalTECH

Irvine-based videogame maker Blizzard Entertainment , the company behind such games as World of Warcraft and Overwatch, has expanded into the physical collectibles market, saying it will start offering up "high end" collectibles to its players. blizzard entertainment widowmaker collectible artwork

Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Like most facts of life, social media’s impact on branding and marketing could only be seen over time. From Fun to Big Business.

M-GO's Take On The Digital Entertainment Streaming Market, with John Batter

socalTECH

We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. If you look today at physical and digital transactions, it''s a $20 billion market, and more than half that market is still physical today.

Myspace Sets Entertainment Head

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Beverly Hills-based Myspace , the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. Mincheff was previously at Fox Filmed Entertainment, serving as SVP Branded Entertainment; he also served as CEO of Spacedog Media, a digital marketing agency. myspace entertainment music specificmedia specific media executive

Stage 32: An Education Hub For Entertainment Industry Creatives

Tech.Co

And if you work in the entertainment industry, you have Stage 32. by providing cutting-edge online education to a global population of people looking to make it in the ever-evolving entertainment industry. The idea for Stage 32 came when Botto was attending yearly film festivals like the American Film Market (AFM) and observed a palpable frustration among many attendees that their opportunities for connection, collaboration and breakout success were so disjointed and infrequent.

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

First Access Entertainment Launches New Seed Investment Fund For Youth

socalTECH

Los Angeles-based First Access Entertainment , and entertainment firm which provides music recording management and publishing, film and TV development, and acting and model management, said this morning that it has launched a new investment fund, called The Fund by First Access Entertainment. The fund says it is looking to invest in the Internet of Things, shared economy, new marketing, fashion and music.

Cast & Crew Entertainment Services Buys CAPS Payroll

socalTECH

Burbank-based Cast & Crew Entertainment Services , which provides payroll and production management services and technology to the entertainment industry, said it has acquired CAPS Payroll , a provider of payroll services for the commercial production, venues, music tours, live events, unscripted television and independent film markets. Cast & Crew said both of the companies have a focus on providing technology-enabled solutions to the market.

Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here.

How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read.

Entertainment Apps Conference + Entertainment App Awards

SoCal Tech Calendar

Thursday, November 29, 2012 -- Entertainment Apps Conference + Entertainment App Awards. The Entertainment Apps Conference will bring together top digital distribution and marketing execs from the major studios and networks, CE and set-top box makers, technology and platform providers, developer and content creators for a day-long conference on the emerging world of app-based entertainment content and services.

Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. PRSA LA. Well cover best practices, case studies and strategies for success (as well as those to avoid).

Baboo Sets Sights On Digital Marketing

socalTECH

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. baboo startup digital marketing entertainment content hollywood brands advertising

The Story Behind ScoreBig's Live Entertainment Tickets, with Adam Kanner

socalTECH

Explain where ScoreBig fits into the event ticketing market? The first problem is that the live entertainment industry has a tremendous amount of excess capability. Value markets have existed forever, in the form of outlet malls, TJ Maxx, Marshalls, and places like that.

Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment.

Branded Entertainment Panel

SoCal Tech Calendar

Monday, April 25, 2011 -- Digital LA - Branded Entertainment Panel. Join us for our Branded Entertainment panel. We'll discuss how content creators and brands work together to create, develop, and market digital branded entertainment, distributed via online, mobile, iPad, etc.

Dun & Bradstreet Partners With Cedric the Entertainer

socalTECH

What do Cedric the Entertainer and Los Angeles-based Dun & Bradstreet Credibility Corp. , D&B said it has placed the first corporate order for hats from Cedric the Entertainer, as part of an employee recognition program. Cedric the Entertainer's WHO CED?

THQ, WWE Expand Marketing Efforts

socalTECH

Agoura Hills-based videogame maker THQ , and World Wrestling Entertainment (WWE), said this morning they are in a new marketing agreement. Tags: marketing wrestling entertainment content

THQ 201

Wearable Tech LA | Where Entertainment & Health Meet Wearables July 17th

Tech Zulu Event

During The Future of Wearable Entertainment and Hollywood, it will be discussed how augmented reality inspired by movies become a reality for all of us. The Future of Wearable Music will be a discussion on how wearables can change our music experience from entertaining to healing.

AngelVision Eyes Investments In Entertainment, New Media

socalTECH

A new Los Angeles investment group, AngelVision Investors , said this morning that it has launched, and is looking to invest in startup and emerging growth-oriented companies, in the entertainment, marketing and new media. angelvision angel vision investors entertainment media venture capital funding hollywood content creative

AEG Boosts Digital Marketing, Media Expertise

socalTECH

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. AEG said Lawler will be responsible for the execution of strategic digital media initiatives, including the development and management of digital and social marketing campaigns, community engagement, and original partner and fan-generated content.

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Digital LA - Branded Entertainment Panel

SoCal Tech Calendar

Monday, April 25, 2011 -- Digital LA - Branded Entertainment Panel. Join us for our Branded Entertainment panel. We'll discuss how content creators and brands work together to create, develop, and market digital branded entertainment, distributed via online, mobile, iPad, etc. Masterson III, Co-Founder Believe Entertainment Group; Tamara Kruger, Matter Entertainment.

ScoreBig Names New Marketing VP

socalTECH

Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years. scorebig marketing executive ticketing event live

3D Entertainment Summit

SoCal Tech Calendar

Tuesday, December 2, 2008 -- 3D Entertainment Summit. Focused entirely on 3D film, video gaming and home entertainment markets, 3D Entertainment Summit is the industry’s first business event exclusively designed to address both the long and short term business strategies affecting this emerging marketplace.

3D Entertainment Summit

SoCal Tech Calendar

Monday, December 1, 2008 -- 3D Entertainment Summit. Focused entirely on 3D film, video gaming and home entertainment markets, 3D Entertainment Summit is the industry’s first business event exclusively designed to address both the long and short term business strategies affecting this emerging marketplace.

Why Hollywood is Joining the Video On-Demand Market

Tech.Co

Hollywood studios are jumping on the trend of the VOD market. Hollywood is Lacking in VOD Marketing Skills. Paramount Digital’s Tom Lesinski explains, “The way large films are marketed no longer makes sense.” They take advantage of a fundamental marketing truth that has never died: word of mouth. Digital technology has allowed filmmakers to produce high quality movies, while marketing and distributing them in new ways.