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AEG Boosts Digital Marketing, Media Expertise

socalTECH

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities.

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Optimad Media Acquires DSPolitical, UNTU

socalTECH

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. UNTU was based in New YOrk, and focused on healthcare digital media campaigns.

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Earbuds lets audiences stream the playlists of athletes, entertainers and each other

TechCrunch LA

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. million seed to get the app out into the market.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Whip Media Group Selected By Shout! Factory

socalTECH

Los Angeles-based Whip Media Group , a developer of software used by the entertainment industry to manage content, said that Shout! Whip Media says that Shout! Factory is a distributor and content producer that acquires, develops, and markets movies, TV series, and other pop culture programming. READ MORE>>.

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AngelVision Eyes Investments In Entertainment, New Media

socalTECH

A new Los Angeles investment group, AngelVision Investors , said this morning that it has launched, and is looking to invest in startup and emerging growth-oriented companies, in the entertainment, marketing and new media.

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Specific Media Names New Marketing VP For MySpace

socalTECH

Irvine-based Specific Media is bolstering its marketing team for MySpace , the company announced today, and has appointed Al Dejewski as its new Senior Vice President of Global Marketing. Specific Media said Dejewski will head up marketing for MySpace, as well as the company's other consumer and business facing brands.

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