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India Rising

SoCal Tech Calendar

Panel also includes Craig Dehemel, VP of Sales and Strategic Planning, Fox International; Venkatesh Roddam, CEO, VenSat; Jeffrey Brown, Jaya International; Sonia Bhalla, Assistant Director for Outsourced; Caleb Franklin, Agent, Creative Artist Agency (C.A.A.); Moderated by Navneet Chugh.

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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

Ahead of the conference, we sat down and spoke with Kevin Anderson , co-founder and CEO of Los Angeles-based Appetize (www.appetizeapp.com), a rapidly growing developer of point-of-sale software, on the topic of customer service. Lots of startups talk about trying to outsource all their customer support.

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

Offer a story, entertainment, or a compelling idea that you can link convincingly to your brand, rather than trying to sell products or services directly. Sell yourself as the expert, and business sales will follow. Try branding yourself, not selling a product. People buy from people, and in a startup, you are the brand.

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Entrepreneurs Need to Sell Themselves as the Brand

Startup Professionals Musings

Offer a story, entertainment, or a compelling idea that you can link convincingly to your brand, rather than trying to sell products or services directly. Sell yourself as the expert, and business sales will follow. Try branding yourself, not selling a product. People buy from people, and in a startup, you are the brand.

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Product Management for Startups in Los Angeles – Steve Gilison

SoCal CTO

I have about 11 years in the technology sector including roles doing market research, sales and product development. It’s very difficult to communicate the value of my services and it’s even harder to find people/companies looking to outsource their product development to a business guy like myself. What keeps you up at night?

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Startups are Media Companies Building a New Brand

Startup Professionals Musings

Offer a story, entertainment, or a compelling idea that you can link convincingly to your brand, rather than trying to sell products or services directly. Sell yourself as the expert, and business sales will follow. Try branding yourself, not selling a product. People buy from people, and in a startup, you are the brand.

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How to Save MySpace

Jason Nazar

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale. MySpace = Yahoo2.0: