Fullscreen Taps CAA Vet As Exec

socalTECH

He also served at FOurth Wall STudios, Xmobb, Oddworld Inhabitants, Palomar Pictures and Propaganda Films. fullscreen entertainment youtube content hollywood production executive talent Culver City-based independent YouTube network Fullscreen has tapped a CAA veteran as its new Head of Talent, the firm said today. Fullscreen--which is led by former Googler George Strompolos--said it has named Larry Shapiro to the new position. Shapiro will manage Fullscreen''s talent department.

Ace Metrix Rates Super Bowl Ads

socalTECH

The firm, which is backed by Hummer Winblad and Palomar Ventures, said its ranking service found that the most effective ad during the Super Bowl was for Budweiser's "Fence" ad, followed by Doritos "Dog Collar" spot, Snickers "Game", Doritos "Kid's Rule", and finally Google's "Parisian Love" advertising spot. Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads.

The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

Here it seems that entrepreneurs are coming out of business school, transitioning from corporate life, or hail from the entertainment industry. Whereas in Silicon Valley, you can have a V.1 I recently hosted a panel at the Twiistup Conference about LA tech companies.