Can you create a great customer case study?


Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. Attention spans are growing shorter by the second.

A good case study is worth many paid ads.


We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. We have grown more than a bit weary of most advertising, no matter in what form.

Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid). PRSA LA. The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. Social Media Week LA. See [link] (more

Congrats To All The Winners and Thanks To Our Speakers at #REACHNeXT!

Tech Zulu Event

Without further adieu, I present to you the winners of the 1st annual REACH NeXT conference: Entertainment: Storygami. Prior to Sphero, Rob was SVP of Global Creative at Disney Interactive, the digital entertainment and games segment of The Walt Disney Company. We did it folks!

Learning is Fun with Two Bit Circus’ STEAM Carnival

Tech Zulu Event

Robots, Lasers, acrobatics and Actual Reality Video Games are all planned to be used in conjunction in order to prove to children that studying and working in the fields of science doesn’t have to mean hours of sitting in a clean room wearing a lab coat. Ladies and Gentlemen.

Observations on Women in Business Gained from Conferences, Books, Interviews and More

Tech Zulu Event

It’s been a fascinating sociology study starting with the first panel of all female executives I heard during a conference on the Santa Monica Pier all the way up until now. If all goes well, I will have an even more to share from the entertainment perspective soon too.

High Tech Fitness: How it’s Changing the Game

Tech Zulu Event

A study done by researchers in Toronto recently stated that sitting for eight to twelve hours or more a day could increase your risk of illness and increased a person’s risk of developing type 2 diabetes by 90%.

Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. You can read more about the Orabrush case study here.

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Interview with Jennifer Sargent, HitFix


Earlier this month, Los Angeles-based HitFix ( an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape?

Memoriam of Steve Jobs

Tech Zulu Event

Steve Jobs studied calligraphy at Reed College and dropped out early in his educational career. Arts & Entertainment Business Culture News Science & Technology Social News Apple apple CEO pancreatic pancreatic cancer Steve Jobs steve jobs death

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Liquid Notes | Using AI to Add Intelligence Back Into Music

Tech Zulu Event

If you look back, the original founder, Stephan studied at the USC Foreign School of Music, so there is a long standing connection with LA. Apps & Software Entertainment Entrepreneurship Gadgets dj edm Gerrit Wunder Hans Zimmerman Liquid Notes music Musicians Roland Trimmel

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4 Essential Webpage Elements for Getting Site Visitors to Convert

Tech Zulu Event

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers.

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Paving The Way For Future Women Entrepreneurs | Technovation LA Pitch Night

Tech Zulu Event

She briefly gave her background to the audience, having been highly successful in the communications technologies field, (was one of the leading executives to implement text voting for FOX entertainment).

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Social Search – What Entrepreneur Needs To Know


These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. A version of this article previously appeared on Forbes.

“Visibility” — A Powerful Lesson on DACA and The American Dream from @LeonKrauze

Both Sides of the Table

He went to college to study art and design. But 10 years ago with the financial crisis he could no longer afford to study. He is the co-founder of Wise Entertainment and co-producer of East Los High, a widely popular Hulu show that depicts many stories of young American Latinos.

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Everything You Need to Know About Hyperloop


The company has also released an Initial Cost Study for a Hyperloop system running between the Toronto-to-Windsor Corridor, estimating that the cost of their hyperloop system will be half the projected cost of a high-speed rail line along the same route.

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Silicon Beach @ USC

SoCal Tech Calendar

Wednesday, September 12, 2012 -- Silicon Beach @ USC. SoCal has had a long history of tech innovation and Los Angeles is undeniably the creative capital. USC, with a strong entrepreneurial tradition and home to the leading school for cinematic arts, is pushing the Silicon Beach movement forward with an upcoming forum.

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7 Notable Tech & Startup Speakers at SXSW 2018


And while the entertainment industry takes a lot of credit for the awesomeness that is SXSW, tech holds its own when it comes to creating the electric atmosphere of this epic coming-together.

Silicon Beach @ USC

SoCal Tech Calendar

Thursday, September 13, 2012 -- Silicon Beach @ USC. SoCal has had a long history of tech innovation and Los Angeles is undeniably the creative capital. USC, with a strong entrepreneurial tradition and home to the leading school for cinematic arts, is pushing the Silicon Beach movement forward with an upcoming forum.

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Serious Presentation Tips From Standup Comics


In addition, both comedians and entrepreneurs must engage and entertain their demanding audiences. Studies have shown that approximately 55% of a speaker’s communication during the first few minutes of a presentation is nonverbal, while an additional 38% is tone of voice.

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). No matter how much it bothers you, people do like to entertain themselves with a “lean back” experience. And we like to be entertained.

Girls in STEM and Cyber Security Among Top Startups at Eureka Park 2018


In a study by the US Department of Commerce , women in STEM jobs earn 33 percent more money than women in non-STEM positions. Their Siggy Robot is a self-balancing robot that rolls on a pink segway and can be coded to dance, go through obstacle courses, and engineered for entertainment.

Disney Gets Into Wearables With “Playmation”

Tech Zulu Event

A new third-party study commissioned by Disney reveals that parents feel nostalgia for the way they used to play growing up and that they also have a desire to keep their kids active. ABC News Videos | ABC Entertainment News.

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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment


Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. However, greater exposure to studies performed by other, less widely-read persuasion experts would have been appreciated.

Entrepreneuriship Is Best Learned Experientially


There is no doubt that business books can be entertaining and, in some cases, enlightening. However, irrespective of how many business books you read, you cannot “study” your way to entrepreneurial proficiency.

Social Media Marketing Dinner

SoCal Tech Calendar

Join iHollywood Forum as we re-launch our popular monthly dinner series looking at whats next for the business of entertainment. Well look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies. Thursday, June 25, 2009 -- Social Media Marketing Dinner.

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). BuzzFeed.

7 Societal Changes That Invite New Venture Innovation

Startup Professionals Musings

These cultures bring a whole new set of needs in food, entertainment, and lifestyle. Thus I recommend the study of demographics in determining what business you start, where you start it, as well as how to scale it.

Why A Cellular Carrier Did Not Buy Skype - Watching A Big Dumb Company Fail In Real Time


Although this meeting was entertaining, albeit in a very dark and maudlin manner, I walked away with the assurance that this particular carrier would be one of the last to adopt the features offered by VoIP. The study of this group would be a perfect follow-up to Mr. Christian’s book.

Get Free Drinks, Upgrades And Smiles When You Travel


However, without experiencing my stories first hand, he always suspected there was a degree of embellishment involved to make my stories a bit more entertaining. He was clearly studying a textbook. A version of this article previously appeared Forbes.

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6 Trends Are Driving A Data Tsunami For Startups

Startup Professionals Musings

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Online entertainment: millions of channels, billions of actors. YouTube is now the 800-pound gorilla of entertainment.

The Most Interesting Online Video Trend

Both Sides of the Table

The production quality is terrible” I say, “ Please study The Innovator’s Dilemma because it predicts the disruption of your industry presciently.” Study the video game industry. It’s entertainment. This article originally appeared on TechCrunch.

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6 Trends Generate Huge Data And Startup Opportunities

Startup Professionals Musings

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 18-fold over the past 5 years, reaching 7.2 Online entertainment: millions of channels, billions of actors. YouTube is now the 800-pound gorilla of entertainment.

Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

Study after study shows that for most high-value products, close rates are higher and order sizes are higher when you get a customer on the phone. “People still want calls …&#. When I first got into VC I decided I better have some investment themes.

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Don’t Know This YouTube Superstar? You Will When He Wins An Oscar


Joe''s intelligent, creative and entertaining videos satisfy the young YouTube viewer''s comedy fix while crossing over to a more mature and sophisticated audience. In college) I was studying to be a doctor. A version of this article previously appeared on Forbes.

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