article thumbnail

Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

article thumbnail

A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid).

article thumbnail

Amazon Studios To Continue Diversity Program With Howard University

socalTECH

Culver City-based Amazon Studios , the arm of Amazon which is focused on creating content for Amazon's streaming video service, says it is continuing a program it runs with Howard University , intended to help increase diversity in the entertainment industry. Howard University, located in Washington D.C., is a historically Black university.

article thumbnail

6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Online entertainment: millions of channels, billions of actors. With the adoption of the Internet, digital entertainment has rocketed across the world, changing how people entertain themselves.

Startup 126
article thumbnail

Silicon Beach @ USC

SoCal Tech Calendar

At Silicon Beach @ USC, the Marshall School of Business Institute for Communication Technology Management, the Lloyd Greif Center for Entrepreneurial Studies and the USC School of Cinematic Arts' Entertainment Technology Center will host a series of panels to educate startups on trends in entertainment distribution, discuss the convergence of entertainment (..)

USC 113
article thumbnail

Silicon Beach @ USC

SoCal Tech Calendar

At Silicon Beach @ USC, the Marshall School of Business Institute for Communication Technology Management, the Lloyd Greif Center for Entrepreneurial Studies and the USC School of Cinematic Arts' Entertainment Technology Center will host a series of panels to educate startups on trends in entertainment distribution, discuss the convergence of entertainment (..)

USC 100