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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Display advertising. Email marketing. Cold calling.

Marketing 114
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Snap’s Yellow accelerator debuts its third batch of investments

TechCrunch LA

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. Snap investment Hardworkers. Mogul Millennial : a media startup sharing professional resources for Black entrepreneurs. Yellow investment SketchAR.

Invest 237
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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

Web 334
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AppOnboard Finds $15M More For Mobile App Demos

socalTECH

Los Angeles-based AppOnboard , the startup developing mobile app demo and analytics software, has raised $15M more in a funding round, the company said on Tuesday morning. The company's software makes it easy for people to try out full featured mobile apps without having to download and install those apps first. READ MORE>>.

Mobile 113
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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LA's New Wave Of Companies From Serial Entrepreneurs

socalTECH

LA's technology startup industry has saw a surge in new companies and efforts from its serial entrepreneurs in the last few months. Here's a quick look at just a few of the new companies who are led by serial entrepreneurs from the LA ecosystem. Entering Startup image courtesy Mike @ flickr. Ground Control. AppOnboard. READ MORE>>.

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AppOnBoard Takes $15M For Mobile App Demo Software

socalTECH

Los Angeles-based AppOnBoard , a developer of a mobile technology platform aimed at helping app developers create app demos, has raised $15M in a Series A funding. AppOnBoard--which is led by serial entrepreneur Jonathan Zweig--says the funding will go towards growth and development. The company has now raised $20M in total.

Mobile 113