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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

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Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

If someone is searching ‘best coupon website deals’, they really do not necessarily (want) one answer to their question, (rather) they want to get a ranked list (based on) hundreds of peoples’ opinions. How would you describe your relationship with your investors and what can young entrepreneurs learn from your philosophy? “I

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Experienced and serial entrepreneurs in the content management space. I later learned that they were a spin out from an investment bank. We have invested heavily in this. People said, “invest more.”