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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Understanding culture is paramount, but measuring results is even better. Return on investment for demand generation.

Marketing 174
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Understanding culture is paramount, but measuring results is even better. Return on investment for demand generation.

Metrics 102
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Steve Poizner Boots Up New Southern California Tech Nonprofit

socalTECH

The new group says it will develop initiatives that encourage tech entrepreneurs, venture capitalists and top talent to locate to and stay in Southern California, complementing and extending the success of Silicon Valley and the Bay Area. Bill Maris recently opened up Section 32 as a new, $150M investment fund in San Diego.

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Cyber Rain Finds New CEO

socalTECH

Los Angeles-based Cyber Rain , the venture backed developer of smart irrigation controllers, has tapped an entrepreneur known for making waterless urinals ubiquitous in the US and around the world, as its new CEO. Krug has also previously served at Paramount Pictures and the Walt Disney Company, among other companies. READ MORE>>.

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MeetAdvisors | Business Advice For Entrepreneurs

Tech Zulu Event

Most of the time the advice you are looking for is from a successful entrepreneurs who might be so busy to be reached. The starup offers online entrepreneurial networking opportunities by introducing professionals with expertise (Advisors) to those seeking business advice (Entrepreneurs). Which startups or entrepreneurs have signed up?

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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Understanding culture is paramount, but measuring results is even better. Return on investment for demand generation.

Metrics 101
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13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. It takes a huge upfront investment to attract users, before advertisers are interested. Entrepreneurs in this category are usually dreamers.

Funding 98