Search Engine Marketing - No Panacea for Startups
Startup Professionals Musings
OCTOBER 3, 2010
For sites displaying the ads, this is called pay per click (PPC). Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Tags: entrepreneurs startups. Cost per action (CPA). You may be getting great traffic, but poor conversions.
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