Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. What about mobile?

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Custom 60

Custom Customer Marketing Social Media 60

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping.

CTO Coach 359

CTO Coach Google CTO Hire GRP Partners 359

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. The retention rates were low, which mean they could not invest in marketing like we can.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

APRIL 26, 2016

The reason one would accept losses is when they are investments in fueling faster growth. Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure.

Metrics 150

Metrics Startup SaaS Custom 150

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers. Copyright © 2007-9 by J.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. What would it take in investments to acquire and retain traffic to support these businesses? But I’m investing on the assumption you will be successful, of course.

Startup 150

Startup Marketing Study SEO 150

socalTECH

SEPTEMBER 14, 2009

Bill Fried: I'm a serial entrepreneur. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. Billy Fried: It's self funded, and I've invested about $300,000 to date.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. Too many entrepreneurs focus on dilution. The idea actually came to him from the Yellow Pages business. I think this makes no sense.

Competition 350

Competition Idealab Product Ideas 350