Startup Professionals Musings

JUNE 2, 2023

If you aren’t willing to take some risk as an entrepreneur, then don’t expect any gain. Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. These historically have included work-at-home, restaurants, telemarketing and social-service providers.

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Invest Technical Review Sites Social Media 98

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Social media facilitates marketing and sales. Minimize investment in prototypes and tooling.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Social Media Media Marketing Startup 103

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Tips Platform 66

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

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Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Measuring is all about return-on-investment (ROI).

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Social Media Media Metrics SEO 62

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.

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Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Product Metrics 102

SoCal Tech Calendar

MAY 20, 2011

Thursday, May 26, 2011 -- Social Media - Is There Still a Play? Theres been a great deal of talk and hope about the future of social media, and for good reason. Its gotten to the point that venture capital firms like Kleiner Perkins have launched an investment fund just for social media start ups.

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Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

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Social Media Media Platform Tool 58

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Strategic planning is a required ongoing investment. Even the best college degree is not a substitute.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

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Social Media Media Startup Tool 95

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 21, 2018

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

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Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Requests for investment come later.

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Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Invest your time in networking online, as well as offline.

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Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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Social Media Media Startup Social Network 115

Startup Professionals Musings

JANUARY 17, 2020

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. The best entrepreneurs are not just dreamers of the next big thing – they have to be great facilitators and problem solvers.

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Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Use social media or reward target customers to volunteer for a feedback session.

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Social Media Metrics Media Tool 98

socalTECH

OCTOBER 11, 2018

Los Angeles-based Moonshots Capital , the venture capital investment firm led by Kelly Perdew and Craig Cummings, has raised its first official fund, a $19M seed stage venture fund. The firm--which has been making investments even before raising the official fund, announced today--has already made four investments out of the new fund.

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Artificial Inteligence Capital Funding Social Media 133

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). Aaron Fyke: I believe we're in a second wave of clean tech investing. Talk about the new firm and the new fund?

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Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Cold calling.

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Customer Custom Marketing Startup 146

SoCal Tech Calendar

SEPTEMBER 21, 2012

Thursday, September 27, 2012 -- Game Changing Entrepreneurs - A Panel Discussion. Moderated by Josh Ochs from Media Leaders with Speakers Costas Roussos of.music and Scott Ferreira of MySocialCloud. How do you differentiate yourself in a world full of great ideas and causes?

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Entrepreneur Social Media Media Ideas 100

Startup Professionals Musings

FEBRUARY 10, 2023

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Berkonomics

NOVEMBER 11, 2021

This form of thinking has been unusually true during the current rise of social media platforms, where market share became the primary goal of a company, with revenues and profitability to follow later. And it’s a contemporary problem. Why it’s so personal to me…. The post Premature scaling can kill your business.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

OCTOBER 6, 2023

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

AUGUST 5, 2023

One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. Searching LinkedIn, for example, is a must for contemporary entrepreneurs. Identify customer executives who need your solution.

Statistics 98

Statistics Entrepreneur Funding Social Media 98

Startup Professionals Musings

AUGUST 9, 2014

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Requests for investment come later.

Entrepreneur 102

Entrepreneur Social Media Startup Ideas 102

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Requests for investment come later.

Ideas 124

Ideas Marketing Tips Social Media 124

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Many entrepreneurs forget that the growth phase may be your tightest squeeze on cash. Continually add new marketing and distribution partners.

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Startup Search Engine Optimization Social Media Metrics 134

TechCrunch LA

JUNE 16, 2020

Both Nguyen and Lim are serial entrepreneurs. The two met in their early twenties when Nguyen was trying to launch a fashion business and Lim was solidifying her career as a social media celebrity and designer. . Based in Los Angeles, Bümo had already managed to lock in a $2.4 As the pandemic began to spread across the U.S.

Los Angeles 167

Los Angeles Class Angel Social Media 167

TechCrunch LA

SEPTEMBER 9, 2019

The two men actually reached out to Rodriguez about the investment because they noticed him following fitness influencers specifically. Since its launch in 2016, Fitplan didn’t take any outside investment, relying on the money that Hamilton and Speck had accrued as nightlife entrepreneurs in Canada. ”

Training 199

Training Social Media Los Angeles Media 199

socalTECH

OCTOBER 8, 2013

Financial details of the investment were not announced. Legacy Growth Partners says it helps professional athletes become successful entrepreneurs. Adly helps advertisers tap into the social media footprint of celebrities, matching up those celebrities with brands to help promote their brands via social media mentions.

Social Media 170

Social Media Advertising Media Los Angeles 170

Startup Professionals Musings

JULY 31, 2022

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. If you are at the funding stage, try the new crowd-funding platforms or micro-capital investments. Set an example by being visibly connected to the people and information you need through social media.

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Organization Social Media Examples Custom 126