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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Cold calling.

Marketing 114
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10 Tips For Crafting An Investment Grade Venture Plan

Startup Professionals Musings

If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. The one-page Oprah plan is a good executive summary, but it’s not enough to get the investment. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Polish the overall look and feel.

Invest 135
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Oh, go ahead and ask for a five-million-dollar investment in your startup.

Berkonomics

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. The investors want a motivated entrepreneur, and it is certainly more difficult to motivate a twenty percent owner than a sixty percent owner. Four reasons you should reconsider.

Startup 120
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8 Keys To That First Investment From People You Know

Startup Professionals Musings

Most entrepreneurs have learned that it’s almost always quicker and easier to get cash from someone you know, rather than angel investors or professional investors (VCs). In fact, most investors “require” that you already have some investment from friends and family before they will even step up to the plate. Don’t be one.

Invest 135
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Why Smart Entrepreneurs Build Plans For Their Startup

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. Marty Zwilling.

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10 Outside Staffing Quotes True Entrepreneurs Avoid

Startup Professionals Musings

He is regarded by many as the number-one authority on virtual staffing and personal outsourcing, and is himself a successful entrepreneur based in the Philippines. I was impressed with his summary of the top ten outsourcing mistakes made by entrepreneurs, followed by real guidance on how they can and should be avoided.