Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. As such, entrepreneurs should not attempt to validate their assumptions.

OK, So Maybe Not ALL MBA Entrepreneurs Are Oxymorons

InfoChachkie

MBA’s are an easy target for entrepreneurs’ scorn. I too have taken shots at MBA’s, describing why they are not typically well suited for startup life in Why Entrepreneurs Hate (Most) MBAs. Situationally, MBA’s Can Be Effective Entrepreneurs. Entrepreneur

Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. A version of this article previously appeared on Forbes.

Real Entrepreneurs Are Never “Stuck”

InfoChachkie

Thus, it is incumbent on entrepreneurs to turn their ideas into viable businesses before seeking venture funding. Entrepreneurs Are Never Stuck. I recently was sent a Tweet from an aspiring entrepreneur which said, “I have a prototype but I need funding to bring it to market.

The Entrepreneur Thesis

Both Sides of the Table

I call it the entrepreneur thesis. I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). It’s entrepreneurs I back. So what is the “entrepreneur thesis?”

Restarting – an Entrepreneur’s Journey

Eric Greenspan

I love coffee, food, farming, sales, marketing and running a startup with great potential. I''m a dad, an entrepreneur, coffee farmer, I attend TED, and my hidden passion is in the kitchen. Coffee Entrepreneuring Me

Entrepreneurs Who Relish Being Wrong Usually Win

InfoChachkie

Effective entrepreneurs reject dogmatism and embrace doubt. Rather than zigzagging in a relatively straight line, a startup stricken by confirmation bias ignores valid market signals and risks driving toward an errant point on the horizon.

How Do VCs Choose Their Investors (and should entrepreneurs care?)

Both Sides of the Table

I recently read a blog post by Beezer Clarkson, Managing Director of Sapphire Ventures about why entrepreneurs should care about from whom their VC funds raise their capital. But should entrepreneurs really care whom the LPs of a fund are?

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. Entrepreneur Interview

Coull Entrepreneurs Get More Customers

InfoChachkie

Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. According to Lex ,“The next wave of online marketing is the seamless integration of contextually relevant advertisements within the content itself.

Custom 231

Can a revolutionary concept be too late to market?

Berkonomics

A valuable lesson from aviation for entrepreneurs. If others have created awareness of the market, you need only compare yourself favorably to those companies. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Can a revolutionary concept be too late to market?

Berkonomics

A valuable lesson from aviation for entrepreneurs. If others have created awareness of the market, you need only compare yourself favorably to those companies. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Caltech Entrepreneurs Forum - Cybersecurity

SoCal Tech Calendar

Saturday, October 14, 2017 -- Caltech Entrepreneurs Forum - Cybersecurity. The Caltech Entrepreneurs Forum will be devoted to identifying entrepreneurial opportunities for providing tools to combat cyber threats.

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. Unfortunately, most business books do not offer entrepreneurs an adequate payoff. For instance, Guy refers to an entrepreneur’s venture as their “cause.”

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Isn’t the Overall Market Just Booming Now? .

A Serial Entrepreneur’s Guide To Uncovering Awesome Startup Ideas

InfoChachkie

Seth is a design-oriented entrepreneur, with little desire to document details. Per Seth, emerging entrepreneurs should, "Find problems that need solving… that resonate (with you). market size, characteristics, just me? Entrepreneur Video

Ideas 273

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation?

Entrepreneurs Should be Respected, Not Loved

Both Sides of the Table

I wrote several of the characteristics when I did the Top 10 (11) Attributes of an Entrepreneur. Marketing wants the sales teams to use the materials they’ve produced. Tags: Entrepreneur Advice Start-up Advice Startup Advice

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Which Of These 7 Fears Are Keeping You From Being An Entrepreneur?

InfoChachkie

Marketing automation company HubSpot recently surveyed its users, asking them a variety of startup questions. The post Which Of These 7 Fears Are Keeping You From Being An Entrepreneur? A version of this article previously appeared in Forbes.

What Makes an Entrepreneur (5/11) – Inspiration

Both Sides of the Table

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity.

Should You Really be a Startup Entrepreneur?

Both Sides of the Table

One of the most common questions that entrepreneurs who meet me for the first time like to ask is, “Do you miss being an entrepreneur? On Being an Entrepreneur. The following is a short excerpt of what I said, “… being an entrepreneur is very unsexy.

Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Carla Bourque: My background is in marketing analytics.

This Hollywood Star Proves Entrepreneurs Should Be Clueless

InfoChachkie

Despite their artistic talents, Hedy and Antheil were absolutely clueless regarding how to sell, market or commercialize their invention. If they had realized how derisively the market would react to a technology conceived by a musician and an actress, they may not have pursued their idea.

What Makes an Entrepreneur (7/11) – Detail Orientation

Both Sides of the Table

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity.

What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

On why you should be an entrepreneur, “A lot of people do what they have to do. I’ve known Chamillionaire for a couple of years and I’ve never been at a tech event where he HASN’T upstaged everybody with his marketing insights.

Social Search – What Entrepreneur Needs To Know

InfoChachkie

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search.

Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. Most Silicon Valley tech entrepreneurs I know are more like Al Gore. Entrepreneur Advice

Caltech Entrepreneurs Forum - Biotech

SoCal Tech Calendar

Saturday, November 12, 2016 -- Caltech Entrepreneurs Forum - Biotech. Gordon Binder, Venture Capital investor, former Chairman and CEO of Amgen, and Trustee Emeritus of both Caltech and MIT keynotes the Caltech Entrepreneurs Forum program “Entrepreneurs in a Biotech Age”. Mr. Binder led Amgen to prominence as a biotech pharmaceutical pioneer.

What Entrepreneurs Can Learn From The Grateful Dead

InfoChachkie

Entrepreneurs often must take counter-intuitive, contrarian positions in order to succeed. As noted in Entrepreneurship Is A Compulsion , entrepreneurs often view the world from a slightly different vantage point, rejecting the oxymoronic term Conventional Wisdom. .

Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

Equally, I encouraged entrepreneurs to spend time getting to know their future VCs early because getting a feel for your chemistry is far more important than how the VC is ranked in some survey. Market Opportunity. But what about markets? But your exact long-term “market?&#

Los Angeles Online Marketing for Entrepreneurs

SoCal Tech Calendar

Thursday, September 27, 2012 -- Get Qualified Traffic and Increase Conversions for your Business/Startup/Company Los Angeles Online Marketing for Entrepreneurs. After spending hard earned money and countless time on SEO and Social Media, you see traffic, but you don't seem to see any conversions(sales/leads/signups). If this sounds like you, then this presentation is perfect. See [link] (more

Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. You end up with a great VP of Sales wanting to massively grow top-line revenue but complaining that his sales pipeline isn’t wide enough or qualified enough or marketing isn’t giving him good enough collateral, segmentation data, product specs or competitive intel. Marketing of course often feels the opposite.