Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. As such, entrepreneurs should not attempt to validate their assumptions.

Caltech Entrepreneurs Forum - Robotics

SoCal Tech Calendar

Saturday, May 11, 2019 -- Caltech Entrepreneurs Forum - Robotics. The next wave of robotics will be driven by the integration of these 3 technologies to reduce the cost and time-to-market of robotic systems by an order of magnitude or more. The past few years have seen significant improvements in ease of adoption of robots with the introduction of collaborative robots, low-cost easy-to-use drones, and level 3 autonomous vehicles.

OK, So Maybe Not ALL MBA Entrepreneurs Are Oxymorons

InfoChachkie

MBA’s are an easy target for entrepreneurs’ scorn. I too have taken shots at MBA’s, describing why they are not typically well suited for startup life in Why Entrepreneurs Hate (Most) MBAs. Situationally, MBA’s Can Be Effective Entrepreneurs. Entrepreneur

Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. A version of this article previously appeared on Forbes.

Real Entrepreneurs Are Never “Stuck”

InfoChachkie

Thus, it is incumbent on entrepreneurs to turn their ideas into viable businesses before seeking venture funding. Entrepreneurs Are Never Stuck. I recently was sent a Tweet from an aspiring entrepreneur which said, “I have a prototype but I need funding to bring it to market.

Restarting – an Entrepreneur’s Journey

Eric Greenspan

I love coffee, food, farming, sales, marketing and running a startup with great potential. I''m a dad, an entrepreneur, coffee farmer, I attend TED, and my hidden passion is in the kitchen. Coffee Entrepreneuring Me

Entrepreneurs Who Relish Being Wrong Usually Win

InfoChachkie

Effective entrepreneurs reject dogmatism and embrace doubt. Rather than zigzagging in a relatively straight line, a startup stricken by confirmation bias ignores valid market signals and risks driving toward an errant point on the horizon.

This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English

InfoChachkie

Ida was well positioned to expand her market from upscale clients purchasing custom dresses to mass market consumers. Ida wasn’t even the first modern-day entrepreneur to offer women brassieres. As such, it had no impact on the fashion market.

One Book Every Entrepreneur Should Own

Both Sides of the Table

” I have long thought about and written about the personal toll that being an entrepreneur places on your life. These were amongst some of the most read blog posts I have written, which shows me that the stress, pressures and loneliness of being and entrepreneur resonates.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. Entrepreneur Interview

Coull Entrepreneurs Get More Customers

InfoChachkie

Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. According to Lex ,“The next wave of online marketing is the seamless integration of contextually relevant advertisements within the content itself.

Custom 239

How Do VCs Choose Their Investors (and should entrepreneurs care?)

Both Sides of the Table

I recently read a blog post by Beezer Clarkson, Managing Director of Sapphire Ventures about why entrepreneurs should care about from whom their VC funds raise their capital. But should entrepreneurs really care whom the LPs of a fund are?

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. Unfortunately, most business books do not offer entrepreneurs an adequate payoff. For instance, Guy refers to an entrepreneur’s venture as their “cause.”

Caltech Entrepreneurs Forum - Cybersecurity

SoCal Tech Calendar

Saturday, October 14, 2017 -- Caltech Entrepreneurs Forum - Cybersecurity. The Caltech Entrepreneurs Forum will be devoted to identifying entrepreneurial opportunities for providing tools to combat cyber threats.

Can a revolutionary concept be too late to market?

Berkonomics

A valuable lesson from aviation for entrepreneurs. If others have created awareness of the market, you need only compare yourself favorably to those companies. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Can a revolutionary concept be too late to market?

Berkonomics

A valuable lesson from aviation for entrepreneurs. If others have created awareness of the market, you need only compare yourself favorably to those companies. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

A Serial Entrepreneur’s Guide To Uncovering Awesome Startup Ideas

InfoChachkie

Seth is a design-oriented entrepreneur, with little desire to document details. Per Seth, emerging entrepreneurs should, "Find problems that need solving… that resonate (with you). market size, characteristics, just me? Entrepreneur Video

Ideas 274

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Isn’t the Overall Market Just Booming Now? .

Which Of These 7 Fears Are Keeping You From Being An Entrepreneur?

InfoChachkie

Marketing automation company HubSpot recently surveyed its users, asking them a variety of startup questions. The post Which Of These 7 Fears Are Keeping You From Being An Entrepreneur? A version of this article previously appeared in Forbes.

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation?

Entrepreneurs Should be Respected, Not Loved

Both Sides of the Table

I wrote several of the characteristics when I did the Top 10 (11) Attributes of an Entrepreneur. Marketing wants the sales teams to use the materials they’ve produced. Tags: Entrepreneur Advice Start-up Advice Startup Advice

This Hollywood Star Proves Entrepreneurs Should Be Clueless

InfoChachkie

Despite their artistic talents, Hedy and Antheil were absolutely clueless regarding how to sell, market or commercialize their invention. If they had realized how derisively the market would react to a technology conceived by a musician and an actress, they may not have pursued their idea.

What Makes an Entrepreneur (5/11) – Inspiration

Both Sides of the Table

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity.

Social Search – What Entrepreneur Needs To Know

InfoChachkie

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search.

What Entrepreneurs Can Learn From The Grateful Dead

InfoChachkie

Entrepreneurs often must take counter-intuitive, contrarian positions in order to succeed. As noted in Entrepreneurship Is A Compulsion , entrepreneurs often view the world from a slightly different vantage point, rejecting the oxymoronic term Conventional Wisdom. .

Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Carla Bourque: My background is in marketing analytics.

Should You Really be a Startup Entrepreneur?

Both Sides of the Table

One of the most common questions that entrepreneurs who meet me for the first time like to ask is, “Do you miss being an entrepreneur? On Being an Entrepreneur. The following is a short excerpt of what I said, “… being an entrepreneur is very unsexy.

What Makes an Entrepreneur (7/11) – Detail Orientation

Both Sides of the Table

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity.

Caltech Entrepreneurs Forum - Biotech

SoCal Tech Calendar

Saturday, November 12, 2016 -- Caltech Entrepreneurs Forum - Biotech. Gordon Binder, Venture Capital investor, former Chairman and CEO of Amgen, and Trustee Emeritus of both Caltech and MIT keynotes the Caltech Entrepreneurs Forum program “Entrepreneurs in a Biotech Age”. Mr. Binder led Amgen to prominence as a biotech pharmaceutical pioneer.

Los Angeles Online Marketing for Entrepreneurs

SoCal Tech Calendar

Thursday, September 27, 2012 -- Get Qualified Traffic and Increase Conversions for your Business/Startup/Company Los Angeles Online Marketing for Entrepreneurs. After spending hard earned money and countless time on SEO and Social Media, you see traffic, but you don't seem to see any conversions(sales/leads/signups). If this sounds like you, then this presentation is perfect. See [link] (more

Four Questions Entrepreneurs Should Answer Before Dropping Out Of College

InfoChachkie

Are you an entrepreneur that is thinking about dropping out of college? However, as made clear in Should Millennial Entrepreneurs Skip College? However, I consistently encounter a handful of young entrepreneurs who are better served by taking a break from school.

American Entrepreneurs – Be Happy You Are Not In Spain

InfoChachkie

Fredi''s email is worth reading, as it reinforces how lucky American entrepreneurs truly are. However, from an entrepreneur''s viewpoint, the philosophical distance can be measured in light years. A version of this article previously appeared in Forbes.