Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Marketing of course often feels the opposite.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

OCTOBER 31, 2020

At that time I couldn’t imagine a startup succeeding that was first called Traf-O-Data to process raw traffic data into reports, later changed to Microsoft to sell Basic Interpreters to microcomputer manufacturers. Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation.

IBM 169

IBM IBM Entrepreneur CIO 169

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Modern libraries are still worth a visit. Explore municipal development resources.

Statistics 120

Statistics Research Report Newsletter 120

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Every entrepreneur and every company I know has orbit-shifting intentions.

Marketing 125

Marketing Tips Organization Ideas 125

InfoChachkie

FEBRUARY 25, 2013

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. As noted in Startup Advice From College Dropouts , successful entrepreneurs are often poor students.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. This early in the game, any coverage and peer review is better than just being another unknown entrepreneur. Entrepreneurs who wait to be found are destined to spend a lot of time alone. Capitalize on yourself early.

Ideas 124

Ideas Marketing Tips Social Media 124

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Modern libraries are still worth a visit. Explore municipal development resources.

Research 87

Research Marketing Statistics Report 87

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Marketing and sales to Gen-Y customers. Don’t expect them to go away any time soon.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

Startup Professionals Musings

JULY 19, 2012

Your business plan must have an “Opportunity” section, where industry market size and growth projections are included. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics. Purchase online reports for a fee. Visit the local bookstore.

Marketing 97

Marketing Entrepreneur Research Statistics 97

Startup Professionals Musings

JUNE 12, 2021

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. There are already many examples of startups edging into this space.

Web 152

Web Entrepreneur Software Review Google 152

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. It's a fairly unique business model for this market, and right now we have two distinct divisions.

Media 150

Media Report Advertising Content 150

Both Sides of the Table

JUNE 9, 2013

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. I described that phenomenon in this post. Student debt alone in the US is now $1 trillion, which $100 billion being added / year.

Marketing 361

Marketing Course Pricing Networking 361

Both Sides of the Table

JANUARY 26, 2010

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. The best entrepreneurs focus on details.

Entrepreneur 286

Entrepreneur Startup CTO Hire Sales 286

Startup Professionals Musings

MAY 18, 2019

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Be delightfully authentic and honest.

Entrepreneur 103

Entrepreneur Social Media .Net Conference 103

InfoChachkie

FEBRUARY 17, 2016

Thus, it is incumbent on entrepreneurs to turn their ideas into viable businesses before seeking venture funding. Entrepreneurs Are Never Stuck. I recently was sent a Tweet from an aspiring entrepreneur which said, “I have a prototype but I need funding to bring it to market. I’m stuck.”. Crowd sourcing platforms (e.g.,

Entrepreneur 100

Entrepreneur Ideas Seed Funding Capital 100

socalTECH

APRIL 15, 2020

The NVCA said that entrepreneurs mostly benefited from "high valuations and deal terms"--at least, until the fallout from the cornavirus hit. The NVCA noted that the venture market's increasing reliance on large exits to return capital to investors will "be tested" during the remainder of the year.

Venture Capital 113

Venture Capital Capital Report Invest 113

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. Most Silicon Valley tech entrepreneurs I know are more like Al Gore. They are incredibly smart and a huge command of details of complex markets and systems.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

NOVEMBER 1, 2014

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Marketing and sales to Gen-Y customers. boomers entrepreneurs gen-x gen-y startups'

Entrepreneur 106

Entrepreneur Technical Review Software Review Report 106

Startup Professionals Musings

JULY 3, 2015

The visibility of Google, Facebook and a few others continues to propagate the myth that the ultimate objective of every entrepreneur should be to take their startups public via an initial public offering at the earliest opportunity. Extensive government reporting and compliance rules. Doubling or more of overhead expenses.

Entrepreneur 98

Entrepreneur Startup Report Statistics 98

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Modern libraries are still worth a visit. Explore municipal development resources.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

socalTECH

APRIL 12, 2013

There''s been a lot of activity over the past two years in the Southern California accelerator/incubator market, with numerous groups (Amplify, EvoNexus, K5, LaunchpadLA, MediaCamp, Science, StartEngine, and many, many others) looking to help entrepreneurs start and fund their companies. But, how successful have they been? Science Inc.

Southern California 222

Southern California Incubator Report Startup 222

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push.

Social Media 108

Social Media Media Marketing Resource 108

InfoChachkie

SEPTEMBER 21, 2015

Even entrepreneurs that already sold on SaaS should stake note of new research from the SalientGroup : SaaS gets funded - Nearly 50% of SaaS-based startups are getting successfully funded—a rate of funding success no other sector can match. Overall, according to Gartner, the SaaS market will top $22 billion by 2015. Time to market.

SaaS 100

SaaS Entrepreneur Startup Satisfaction 100

Startup Professionals Musings

MAY 29, 2022

In the old days, every entrepreneur planned on taking their startup public, and making it big. Smart entrepreneurs are now starting to look at this option again, as well as the challenges of running a public company. Public companies of any size must comply immediately with the full reporting requirements of the SEC.

Startup 98

Startup Report IBM IBM 98

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

socalTECH

JANUARY 29, 2016

A report, issued earlier this week by venture firm the Female Founders Fund , says that Los Angeles, and New York, are better markets than Silicon Valley to find funding for female founders.

Los Angeles 100

Los Angeles Report Angel Invest 100

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Traditional marketing is sales-focused, one-way push.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 21, 2021

Yet as a business advisor I am convinced that making the jump from a startup to a the next unicorn takes a different mindset, and actions most entrepreneurs are reluctant to face. That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

DECEMBER 21, 2016

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Entrepreneur 75

Entrepreneur Technical Review Startup Technical Support 75