Startup Professionals Musings

APRIL 8, 2022

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 117

Entrepreneur Startup Custom Customer 117

InfoChachkie

FEBRUARY 25, 2013

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. As noted in Startup Advice From College Dropouts , successful entrepreneurs are often poor students.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

Berkonomics

APRIL 20, 2023

We have years of real data to call upon: data that impacts both investors and entrepreneurs. Harvard University recently published a study that shows three of every four venture-backed firms fail. Although these are not parallel studies or similar statistics, most seem to refute Fortune’s claim that 90% of all startups fail.

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Statistics Startup Study Invest 156

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.”

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Marketing Case Study Metrics Sales 354

Startup Professionals Musings

DECEMBER 18, 2013

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole. Marty Zwilling.

Marketing 101

Marketing Entrepreneur Technical Review Customer 101

SoCal Tech Calendar

MAY 5, 2012

Friday, May 11, 2012 -- Entrepreneur Association Conference. 15 percent discount for SOCALTECH readers. 15 percent discount for SOCALTECH readers. Use promo code: SOCALTECH. See [link] (more)

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Conference Entrepreneur SoCalTech UCLA 113

InfoChachkie

NOVEMBER 3, 2014

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search. Search Meets Social = Commerce.

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Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Berkonomics

MARCH 16, 2023

As an early-stage investor, the first test for me is whether “my” entrepreneur is flexible in both the plan and execution of their vision (since from experience almost everything about a business plan changes over time), and whether that person, no matter what age or experience, is coachable. Why should we ask this question?

Coach 156

Coach Artificial Inteligence Entrepreneur Resource 156

Both Sides of the Table

OCTOBER 5, 2014

I did a study for a large European mobile operator on whether they should bid for 3G spectrum and if so how much was it worth. For me, after nearly a decade in the trenches of being an entrepreneur I felt I was un-brainwashed from trying to pretend I had all the answers. And I encourage entrepreneurs to triangulate as well.

Entrepreneur 337

Entrepreneur Technical Advisors Startup Venture Capital 337

InfoChachkie

SEPTEMBER 27, 2018

MBA’s are an easy target for entrepreneurs’ scorn. I too have taken shots at MBA’s, describing why they are not typically well suited for startup life in Why Entrepreneurs Hate (Most) MBAs. Situationally, MBA’s Can Be Effective Entrepreneurs. It’s not that MBAs categorically make poor entrepreneurs. “When M.B.A.’s

Entrepreneur 113

Entrepreneur Allegis Startup Competition 113

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

SEPTEMBER 13, 2011

Moore titled “ Crossing the Chasm ” (1991), but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Marketing 95

Marketing Entrepreneur Technical Review Customer 95

Startup Professionals Musings

OCTOBER 15, 2016

Some people even believe that entrepreneurs must be born with the right genes, and no element of education is relevant. In my view, the most effective entrepreneurs are those with a background of an array of real-life experiences, both positive and negative, as well as good academic and coaching activities.

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Entrepreneur Tips Writing Coach 98

Startup Professionals Musings

SEPTEMBER 26, 2022

The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. Successful entrepreneurs love to share, but they respond better to pull rather than push.

Startup 142

Startup Case Study Course Entrepreneur 142

Berkonomics

MARCH 9, 2017

We have years of real data to call upon: data that impacts both investors and entrepreneurs. Harvard University recently published a study that three of every four venture-backed firms fail. Although these are not parallel studies or similar statistics, most seem to refute Fortune’s claim that 90% of all startups fail.

Startup 266

Startup Statistics Tech Coast Angels Study 266

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Custom Customer Study 89

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

OCTOBER 14, 2023

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

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Startup Writing Mentor Sample 102

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. So what's the big push now at Soylent?

Marketing 100

Marketing Startup Social Media Product 100

Startup Professionals Musings

JULY 5, 2017

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 71

Entrepreneur Startup Custom Customer 71

Startup Professionals Musings

SEPTEMBER 19, 2014

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In his book from a while back “ The Entrepreneur Mind ,” by serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 107

Entrepreneur Startup Custom Customer 107

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Custom Customer 174

Startup Professionals Musings

SEPTEMBER 11, 2015

Most aspiring entrepreneurs believe that a great idea alone will assure business success. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. Entrepreneurs set the price of their solution based on their costs, and their perception of value.

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Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

JULY 30, 2014

According to a recent Harvard Research study, first-time inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Technology 103

Technology Entrepreneur Study Research 103

InfoChachkie

JUNE 2, 2016

Are you an entrepreneur that is thinking about dropping out of college? However, as made clear in Should Millennial Entrepreneurs Skip College? What differentiates this small minority of entrepreneurs who are better off dropping out of school (or never enrolling) and running their startups full time? Teams have shelf lives.

Entrepreneur 100

Entrepreneur Startup Study Education 100

socalTECH

MARCH 18, 2014

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. Dr. Misra will work in an advisory role to the company. READ MORE>>.

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UCLA Research Santa Monica Study 178

Startup Professionals Musings

MARCH 6, 2023

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

JULY 12, 2015

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Entrepreneur 112

Entrepreneur Startup Education Tool 112

Startup Professionals Musings

SEPTEMBER 5, 2021

Any entrepreneur with a vision can postulate a new business, but it takes a collaboration of many people to make it a success. Entrepreneurs who embrace the “lone wolf” approach usually live to regret it. Within any given startup environment (market, industry structure, competitors, product/service mix, etc.) Marty Zwilling.

Study 123

Study Competition Tool Entrepreneur 123

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Separate marketing from sales for further leverage.

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Sales Metrics Guide Startup 147

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. It takes a wealth of hungry buyers to sustain a great business idea.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

DECEMBER 21, 2016

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. Here are some indicative entrepreneurial facts from recent Kauffman studies and others. percent to 24.3 percent last year.

Entrepreneur 75

Entrepreneur Technical Review Startup Technical Support 75

Startup Professionals Musings

JANUARY 21, 2017

Until the recession a few years ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. More recently, the desire for extra income has become the key driver in new startups, according to a 2015 study. Cobb and M.

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Entrepreneur Startup Equity Course 69