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Accurate assumptions lead to defendable plans

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years.

Metrics 239
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Interview with Eric M. Jackson, CapLinked

socalTECH

Jackson, CEO and co-founder of CapLinked (www.caplinked.com), which is developing tools to help entrepreneurs and investors connect. Eric is an experienced entrepreneur, and was a very, very early employee at PayPal, where he was recruited by Peter Thiel. Jackson: It's actually two audiences, both the entrepreneur and investor.

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Entrepreneurs Must Measure ROI On Social Media

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. We are creating a platform that enables users to play instant games and apps directly on the computer desktop. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ). Tell me a bit about your background. What are you working on now?

Product 150
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Dollar Shave's TV Push Powered By Convertro

socalTECH

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club.

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5 Pivotal Decisions That Define A Great Entrepreneur

Startup Professionals Musings

Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. It takes leadership ability, as well as a good idea, to make a successful entrepreneur, and great leaders evolve from key leadership decisions along the way.

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8 Indications Of A Real Entrepreneur Versus A Hacker

Startup Professionals Musings

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Technologists building cool new platforms, just because they can, won’t find investor interest.