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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.

Sales 319
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Great Entrepreneurs Sell Solutions, Not Technology

Startup Professionals Musings

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. Quantify the pain points. Keep it simple and easy to use.

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5 Ways To Validate Your Technology As Market Driven

Startup Professionals Musings

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

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Smart Audio – A Lucrative Platform… If You Figure Out How To Leverage It

InfoChachkie

The research organization CIRP announced in August that sales of smart speakers had exceeded 50 million, with sales expected to grow 48% over the following twelve months. Neither Google nor Amazon offer ads on their platforms. However, sales of Google’s Home product appear to be outstripping those of Amazon.

Platform 100
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8 Indications Of A Real Entrepreneur Versus A Hacker

Startup Professionals Musings

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Technologists building cool new platforms, just because they can, won’t find investor interest.

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5 Tactics To Ensure Your Solution Is Customer Driven

Startup Professionals Musings

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Customer 110
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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Not only has he become the richest man in the world again, leapfrogging a certain Mr Musk, but it has also been revealed that Amazon has quietly acquired ecommerce platform Selz. In fact, ecommerce website builders and platforms have become seriously big business over the last few years. It's been a big week for Jeff Bezos.

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