7 Business Mistakes Serial Entrepreneurs Never Make (Twice)
InfoChachkie
JUNE 4, 2012
Evaluate their sincerity by asking them to accept equity in exchange for all or a portion of their overall compensation. Your commitments to investors must be significant enough to compel them to write you a check. Grant Exclusivity. Puffery works in marketing, so I will deploy it when I promote my startup. Fallacy: Yes.
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