Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Earned media.

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SoCal Tech Calendar

JUNE 14, 2016

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. How do you make those events happen? What, exactly, does Event Farm do? We provide an event and experiential marketing platform.

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Startup San Diego

DECEMBER 6, 2023

The startup community came together for the last Startup San Diego event of the year, 1st Mondays – Holiday Party & Startup Market. Thank you […] The post End of Year Celebration & Startup Market – 1st Mondays Wrap-Up appeared first on Startup San Diego.

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SoCal Tech Calendar

JUNE 6, 2016

Los Angeles-based Event Farm , which provides an enterprise, event marketing product which helps event organizers with invites, guest registration, and more, recently raised $2.6M in a Series A funding. The funding brings their total to over $4M. The startup was founded by Ryan Costello.

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socalTECH

AUGUST 14, 2017

Los Angeles-based PartySlate , a new startup which lets event planners showcase venues, parties, and events they have hosted, has raised $3M in a funding round. The funding came from Jump Investors, Wavemaker Partners, and Halogen Ventures.

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Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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socalTECH

JANUARY 24, 2018

Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.

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socalTECH

NOVEMBER 29, 2016

San Diego-based TicketSauce , a developer of private label event management software, has raised $2.5M The company said the funding goes towards sales and marketing. TicketSauce sells its software to media organizations, associations, and event organizers. in a Series A funding, the company announced this morning.

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socalTECH

MARCH 9, 2016

Startups Uncensored , the popular series of events around creating and running startups, is headed back to Los Angeles, according to organizer and startup entrepreneur Jason Nazar. Nazar did not say who will be the first guest for his events, which had been extremely popular with Silicon Beach startup entrepreneurs, investors, and others.

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SoCal Tech Calendar

SEPTEMBER 10, 2016

Friday, September 16, 2016 -- Authentic Marketing Conference. This event will feature 30+ speakers delivering key takeaways in digital marketing. See https://medialeaders.com/authentic-marketing-conference/. Medialeaders.

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socalTECH

APRIL 9, 2015

San Diego-based Events.com --founded by one of the co-founders of The Active Network--is hoping to make it easier for event organizers and event goers better plan and find events, the company said this week. events.com eventscom event organizer software mobile activenetwork active network startup launch' READ MORE>>.

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Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

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Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Investigate broader implications of disruptive events. Now is the time to take a hard look at your own operation.

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socalTECH

NOVEMBER 17, 2015

Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years.

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socalTECH

SEPTEMBER 21, 2012

What is the biggest issue that local event organizers--health and family fairs, sports events, and so on--have? Los Angeles-based Planana (www.planana.com) found out it's getting sponsors for their events. Anna Sergeeva: What Planana does, is it connects sponsors to events, where it's more than just their logo on a banner.

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SoCal Tech Calendar

SEPTEMBER 10, 2016

Friday, September 16, 2016 -- Authentic Marketing Conference – Los Angeles. What: One day event with: 8+ panel discussions, 4+ deep-dive breakout sessions, networking with influencers, bloggers and brands who want to develop impactful campaigns. See https://medialeaders.com/authentic-marketing-conference/. MediaLeaders.

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SoCal Tech Calendar

JULY 26, 2012

Wednesday, August 1, 2012 -- Next MediaLeaders Networking Event. re hosting a Santa Monica networking event at the Sonoma Wine Garden to celebrate this great weather. This spacious venue has tons of outdoor seating and lots of areas to mingle and chat about all things tech, marketing and advertising. Hey there MediaLeaders.

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socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. READ MORE>>.

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SoCal Tech Calendar

MARCH 27, 2018

Wednesday, March 28, 2018 -- Facebook Marketing Exclusive MASTERMIND Seminar (12 person limit) This event is hosted at WeWork in Playa Vista. See [link] (more)

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socalTECH

OCTOBER 18, 2017

Los Angeles-based digital marketing agency Wpromote said on Wednesday that it will be offering up free training to nonprofits, as part of its second annual Wprobono: Digital Day In LA.

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Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. Need to represent your company at industry association events. The other four are: new product development, writing, time management, and sales/marketing. How you speak in public is even more important outside your company than inside.

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socalTECH

NOVEMBER 1, 2010

Agoura Hills-based videogame maker THQ , and World Wrestling Entertainment (WWE), said this morning they are in a new marketing agreement. The two companies said that WWE-branded video games developed by THQ will be integrated into events, pay-per view and television sponsorships, magazines, and other WWE properties. READ MORE>>.

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StartUp Beat

MARCH 10, 2020

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers […].

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socalTECH

MAY 22, 2012

Santa Barbara-based Citrix said this morning that it has launched a new, multimedia webcasting service aimed at large scale web events. Citrix said its new GoToWebinar Premier Event offering can handle up to 20,000 attnedees. Citrix already provided similar webcasting services, albeit on a much smaller scale.

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Both Sides of the Table

JULY 9, 2013

Compelling Event. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. ” You might even have a “compelling event” that forces a buyer to believe they really need your solution now, now, now. They should be owned by marketing.

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Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality.

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socalTECH

APRIL 13, 2015

Is the world ready for another event management software provider? Gregg Parise What we are doing, is we are going into the event management software space, and doing it through a platform technology. You point out that there''s a lot of folks in this market, why jump in with a new service? What is Events.com all about?

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SoCal Tech Calendar

OCTOBER 24, 2012

Tuesday, October 30, 2012 -- Demystifying Social Marketing. We invite you to join us for an enticing event on one of today?s s hottest topics: Social Media and Marketing! Ever been confused about Social Marketing? Been unable to keep up with the rapid changes in Social Marketing? See [link] (more)

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Startup Professionals Musings

MARCH 14, 2021

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Luck and timing are inevitably less certain than product build schedules or marketing programs. Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift.

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Startup Professionals Musings

JUNE 8, 2020

Perhaps you can amplify your position by sponsoring an event, travelling to a visible location, or donating your time and other resources. These days, winning in the crowded startup world is all about marketing. If you are a social entrepreneur, a natural hook is the environmental or humanity cause that you espouse.

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Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

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Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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SoCal Tech Calendar

NOVEMBER 3, 2016

Wednesday, November 9, 2016 -- Disrupt Your Market to Grow Big and Grow Fast. join us at our November Entrepreneur Speaker Series event where Tom White, Director of the Los Angeles Cleantech Incubator at CSUN, will reveal the secrets to “Disrupt Your Market to Grow Big and Grow Fast.” Cal Lutheran Center for Enterpreneurship.

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TechCrunch LA

NOVEMBER 16, 2020

The two new options will be available on store shelves in 2021, but will be on offer at a two-day pop up event in Los Angeles for folks to try. Beyond Meat has launched two new versions of its Beyond Burgers, the company announced today.

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socalTECH

OCTOBER 15, 2008

San Diego-based Eventful announced late last night that it has raised $10M in a Series C funding round, led by Telefonica. According to Eventful, the investment round also included existing investors Draper Fisher Jurvetson and Bay Partners. The funding round brings the company's total raised to around $19.6M. READ MORE>>

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InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

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SoCal Tech Calendar

MARCH 10, 2011

Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. TCOSC Marketing and Sales Executive Society. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer.

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