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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Want to eradicate Evite? And influencers may help once or twice but ultimately nothing is free. TripAdvisor?

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