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Here's One Tech Company With No Gender Issue: LA's Evite

socalTECH

With all the hand wringing in the tech industry over gender balance and equity, here's one company that apparently has no issue: LA-based Evite , the online invitations service. According to Evite, women currently make up 59 percent of its total employees, and 52 percent of its senior leadership roles, which includes its technical positions.

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Evite Names Advertising SVP

socalTECH

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning.

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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

The most obvious, is to drive sales. You can think of us as a super, high-end Evite, for the B2B, corporate space. Before we came to market, there had not been the focus on having the right people at marketing events, that tracking people matters, and including those events as part of the sales funnel.

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Interview with David Wood, Eventene

socalTECH

It's all about a social organization, like a Boy Scout group, a Girl Scout group, a religious organization like a church, K-12 such as when they do field outings, but also holiday parties and company meetings, sales force organizations. For example, if they're using Signupgenius, or Evite, then we're not trying to convert them.

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Skate Where the Puck is Going

Both Sides of the Table

Similar current buzz-meter terms include: geo-location, geo-fencing, local deals, local offers, flash sales, group sales, privates sales and augmented reality. And, yes, somebody has got to kill off evite. And of course – badges. Fawking badges. OK, I get it. Badges were an innovation. And they seem to work.

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How Classy Is Helping Nonprofits To Attract and Retain Supporters

socalTECH

Scott Chisolm: The software came about, when we realized we had totally outgrown the system we were using to take registration for the events and to allow attendees to make donation, which was a combination of Evite, Paypal, and Myspace. That makes it easier for us to have that conversation.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

billion in sales and thus controls less than 10% of the market. You may be cheaper, you may have more features, you may be easier to use, you may target one under-served demographic (think Bevel by Walker & Co) or you may just be better at sales & marketing than the competition with an equivalent (or even inferior) product.

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