Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Customer 168

Customer Custom Marketing Social Media 168

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

SoCal CTO

JUNE 15, 2011

As an example, they walk you through getting your profile more complete. 4 Reasons Marketers Should Add Badges to Social Apps - gives several reasons, but also points out that it's important to show how badges are "earned." You are up and going in just a few clicks. But the next step is a bit questionable.

Examples 331

Examples Startup Course Networking 331

SoCal CTO

JUNE 15, 2011

As an example, they walk you through getting your profile more complete. 4 Reasons Marketers Should Add Badges to Social Apps - gives several reasons, but also points out that it's important to show how badges are "earned." You are up and going in just a few clicks. But the next step is a bit questionable.

Examples 323

Examples Startup Course Networking 323

Tech Coast Venture Network

AUGUST 11, 2015

For example, Adobe doesn’t use ratings to establish employee capabilities, feeling that that inhibits creativity and harms how teams work. Even the best examples of culture on this list have detractors. Entrepreneur and Marketer, VP of Marketing at When I Work – Click here for original article. Sujan Patel.

Examples 100

Examples Company Companies Google 100

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Customer 127

Customer Custom Marketing Content 127

TechEmpower

JULY 24, 2023

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you be taking this to market? What are some examples of similar brands? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market?

Develop 520

Develop Development Technical Review SEO 520

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. An example is the transportation industry moving to electric – key player positions are changing rapidly.

Marketing 162

Marketing Social Media Metrics Customer 162

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

Tech Coast Venture Network

AUGUST 11, 2015

For example, Adobe doesn’t use ratings to establish employee capabilities, feeling that that inhibits creativity and harms how teams work. Even the best examples of culture on this list have detractors. Entrepreneur and Marketer, VP of Marketing at When I Work – Click here for original article. Sujan Patel.

Examples 100

Examples Company Companies Google 100

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Don’t wait for innovation ideas from top management.

Marketing 117

Marketing IBM IBM Resource 117

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

Berkonomics

FEBRUARY 22, 2024

The other kind of example On the other hand, often a salesperson or marketing manager would show up at my office door with a complete package of a competitor’s materials, including price lists, a proposal with discount percentages clearly shown and a list of feature functionality meant to reinforce the proposal.

Examples 156

Examples Guide Conference Course 156

Both Sides of the Table

JUNE 9, 2013

Declining prices & margins in a small market is much less interesting. Example: More than 50% of all youth in Greece & Spain (34% in Italy) are unemployed and if you take “under-employment” it is even worse. I believe that market conditions drive innovation as much as great entrepreneurs do. But what else?

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Customer 100

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

OCTOBER 20, 2011

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. If you haven’t already subscribed yet, subscribe now for.

Marketing 256

Marketing Media Examples Organization 256

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

OCTOBER 12, 2023

Here’s an example some of remember well… A marginal example was the Intel release of the Pentium Pro and new Pentium II processor to rave reviews – until a math professor found an obscure error in the chip’s code that made a rare floating-point calculation error. Where was the waste?

Software Review 156

Software Review Examples Competition News 156

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. For example, when delivery costs and delays were still a major online sales hurdle, Amazon Prime membership was invented to offer free next day shipping. The cost of being late is hard to recover.

Marketing 123

Marketing Technical Review Customer Custom 123

socalTECH

DECEMBER 24, 2017

Sansar™ , announced the launch of a fashion market for user-created avatar clothing, opening new creative and entrepreneurial opportunities for users. For designers, Sansar’s fashion market also represents a significant new business opportunity. used by numerous mainstream brands and independent designers.

Marketing 160

Marketing Design Customer Custom 160

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

JUNE 8, 2020

You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default. These days, winning in the crowded startup world is all about marketing. Craft and hone your elevator pitch early.

Ideas 124

Ideas Marketing Tips Social Media 124

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 92

Content Marketing Advertising Customer 92

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Best possible press: too early to market. As a product marketing effort, it was a failure.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197