Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention. Facebook alone has 500 million members. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

FEBRUARY 15, 2011

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. That's an example of our international expansion, which helps us serve multinational retailers better. We also just launched a site for Lululemon which makes athletic apparel.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I think a great example right now is turntable.fm. And example is lumping your VC funding announcement into a story about major customers wins, product features or key milestones.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

FEBRUARY 13, 2010

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. Such Search Engine Optimization (SEO) is modern-day snake oil. Although such agencies are relatively rare, they do exist.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48