SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Perfect example; ShoeBoxed.com. A great example of a website displaying amazing social proof with client results is Killian’s Workshop for how to book commercials. In forums have a signature like this example below. See the example below. Search Engine Optimization (SEO).

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7 Facts You Need to Know When Creating a Mobile App

Tech Zulu Event

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). One example being CNET : which will allow you to download tons of mobile app files to your computer. All you hear about these days is Mobile.

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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

Copy and paste your list of 10 into the white box at the top of this example below. Blogging Entrepreneurship SEO Social Media Social News BlogWorld Blogworld 2011 BlogWorld LA email list Google how to start a blog Kajabi Keywords Mailchimp MindMeister Posterous pubcon

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective?

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective?

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. ” Here are some examples: 1. How do people drive SEO growth?

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. How many adds came through organic SEO? SEO is seldom “free.”. You Manage What you Measure.

Why You Should Give Before You Get

Both Sides of the Table

Some practical examples. Later on he would offer to share his advice on SEO with other portfolio companies. I have a motto in business and life, “give before you get.” ” It’s a philosophy, really.

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There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

Both Sides of the Table

You want to sell them in Walmart, Target and Ralphs/Vons/Safeway/Kroger …whatever your local supermarket example is. Spoiler alert: MCNs don’t exist. They are a figure of your imagination. 20 months ago we sold Maker Studios to Disney for $500 million in cash plus a large earn out.

Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

The Startup Metrics post is a good example of what I call “holocognics.” In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). Look forward to connecting around the SEO topic

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess.

Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. What do Google Analytics and print newspapers have in common? They’re both one day out of date when you read them.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Final example. By publishing your data on a blog (as in the case of Flurry and PwC) you get the added benefit of driving traffic back to your website as the journalists often link to the “full report” and thus you get all of the SEO juice to drive future search traffic also.

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. An example is Metacafe, a Highland Capital portfolio company. Fansnap is an example, search for ticket purchases.

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Let me give you an example. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Yesterday I wrote a post about top-down versus bottom-up thinking.

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Southern California Tech Central

SoCal CTO

For example, if you click on Startup , you find: => The most recent posts, announcements and web pages on the top of the page that relate to Startups. => The best (according to social signals across the network) content below that such as: Acting CTO Role in a Start-up The DNA of an A++ Team Startup Delta Force… => The keywords on the left are ordered according to their relationship to the current term.

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? I’m going to be using that as an example for a long time!

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I think a great example right now is turntable.fm.

Do VC Platforms Make Sense?

Both Sides of the Table

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years.

Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. We're not the vendor that does SEO, and not the vendor that does paid search, we're their marketing vendor.

How brain-amputated developers created the social media plague

SoCal Delicious

For example Twitter , where gazillions of bots [type A] follow other equally superfluous but nevertheless very busy bots [type B] that automatically generate 27% valuable content (links to penis enlargement tools) and 73% not exactly exciting girly chatter (breeding demand for cheap viagra).

How to cleverly integrate your own URI shortener

SoCal Delicious

For example, you can transform your longish and ugly dynamic URIs into short (but keyword rich) URIs, and more. For example when you operate a WordPress blog, you could code nearly everthing below in your 404 page (consider alternatives ). For example Yahoo truncates the trailing slash.

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The 7 “Free” Ways to Get Traffic on the Web

Jason Nazar

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Online Partnerships/Distribution Deals – These are harder to come by, but can pay off big dividends.The idea is to get other major sites to integrate some core functionality of your site into their own, as a value ad.One of the best examples was when social news aggregator Mixx.com landed its deal to have its links on all of CNN’s online articles, likely one of the main factors that helped their traffic skyrocket.

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7 Tools Businesses Can Use to Improve Employee Management

Tech Zulu Event

The software does keyword research, and it has an SEO checklist. For example, the program will come up with keywords for you to use based on visitors to your website. They can use BoostSuite to optimize their website with SEO tools.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. For example, with photos, two years ago it was enough to enable users to actively share photos with friends online.

The Next 5 Years: Possible Trends in Business Software

Tech Zulu Event

The increasing interest among SEO firms in the preparation of websites which display well across a multitude of platforms, including both standalone computers and mobile technology, will likely continue to impact Business Process Management.

Will hundreds of new domains complicate your online trademarks?

Tech Zulu Event

For example, Harley Davidson now has to snap up “harleydavidson.motorcycles” in addition to harleydavidson.com. Third, review your current website for SEO best-practices to solidify your online brand with the major search engines as well as customers.

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Why.Net???

Alon Schwartz

I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). I’ve seen many examples of successful startups built in PHP, Java, ASP.Net, CGI, ROR, and many others. From the first day we started Docstoc people have been asking me “ why.Net ”?

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The 7 Ways to Get Traffic on the Web

Jason Nazar

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. One of the best examples was when social news aggregator Mixx.com landed its deal to have its links on all of CNN’s online articles, likely one of the main factors that helped their traffic skyrocket.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. Such Search Engine Optimization (SEO) is modern-day snake oil.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Linking to other blogs – For example, many people know that I love VentureHacks because it’s a great resource for entrepreneurs and I finally met Babak Nivi (aka Nivi).

Why.Net???

Alon Schwartz

I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). I’ve seen many examples of successful startups built in PHP, Java, ASP.Net, CGI, ROR, and many others. From the first day we started Docstoc people have been asking me “ why.Net ”?

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