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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I’m going to set up the framework today and in future posts I’ll drill down into each area. But you can’t count on this so you must create your own compelling events and the only way I know how is a business case / return-on-investment (ROI) study. We called our methodology PUCCKA. Unique Selling Proposition. Compelling Event.

Sales 393
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In-House Business Innovation Requires a New Mantra

Startup Professionals Musings

Much has been published on this subject, including a recent book “ Look at More: A Proven Approach to Innovation, Growth, and Change ” by Andy Stefanovich, which is really a guide to established companies for unleashing creativity within their organizations.

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Innovation Takes Real Effort, Even For Startups

Startup Professionals Musings

Much has been published on this subject, including a new book “ Look at More: A Proven Approach to Innovation, Growth, and Change ” by Andy Stefanovich, which is really a guide to established companies for unleashing creativity within their organizations.

Startup 94
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Top 29 Startup Posts May 2010

SoCal CTO

Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day. First off the two prezis and then the case study material (i used ERPLY as inspiration). &# The classic framework for analyzing a firm’s strategic position is Michael Porter’s Five Forces.

Startup 248
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You Can’t Rely on a VC for Your Hardest Decisions

Both Sides of the Table

She’ll have to quit her well-paid job at a respectable company and tell her parents that although she studied hard throughout school and got into a great college and graduated in 3 years that she is now leaving it to change the way that manufacturers sell products electronically through their distribution systems.